Challenges, Focus, and Innovation: The Story of LEGO

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This chapter explores the challenges faced by LEGO, such as factory fires and losing their patent, and how they navigated through competition and the digital era. It also touches on the company's attempts at innovation during the late 90s and early 2000s.

Episode 79: Alex (@businessbarista) is breaking down one of the greatest brands of all time: LEGO. While Lego has become the world’s largest toy company thriving off millions of kids & grown ass men like me, it wasn’t always that way. Lego’s story is turbulent enough to make a Harvard MBA queasy. From family tragedy to factory fires to financial ruin, Lego almost died MANY times since its founding in 1929. But it didn’t. And now, Lego’s revival is considered by many to be the greatest turnaround in corporate history. Here’s the story of how Lego skirted bankruptcy to become the #1 toy company in the world. And the lessons every entrepreneur can learn from the brick biz.

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Resources to go deeper:

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Near bankruptcy to #1

Getting Hands On To Help Switch-Off - About Us - LEGO.com

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