The Best Ever CRE Show JF 4108: Discipline Over Debt, Investor Transparency and Industrial Upside ft. Scott Lurie
Dec 3, 2025
Scott Lurie, founder of F Street Group and The Hard Money Co., shares his journey from house flipping to managing over $700M in assets. He reveals how he navigated the 2008 crash by focusing on discipline and conservative leverage, resulting in savvy purchases like a 410-unit acquisition for just $9K per door. Scott dives into the importance of transparency in raising capital, building investor trust, and his strategic shift toward value-add industrial and multifamily developments. He also emphasizes the need for new investors to pick a niche and commit to long-term goals.
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From ‘We Buy Ugly Houses’ To $710M AUM
- Scott started as the first HomeVestors franchisee in Milwaukee and scaled from flips to 1,500 rental units and lending.
- He later became a hard-money lender and now manages about $710M AUM across multifamily and industrial assets.
410 Doors For $9K A Door
- During the post-2008 distress Scott bought 410 units in one federal bankruptcy sale at $9,000 per door.
- He credits disciplined cash flow and not over-leveraging for enabling that aggressive purchase and survival through the crash.
Choose Discipline Over Excessive Leverage
- Avoid over-leveraging and resist taking refinances you don't need; prioritize long-term ownership over short-term cash-outs.
- Scott says discipline and a 26.2-mile mindset produce generational wealth, not quick credit-fueled gains.