Scott Lurie

Scott Lurie, founder of F Street Group and The Hard Money Co., shares his journey from house flipping to managing over $700M in assets. He reveals how he navigated the 2008 crash by focusing on discipline and conservative leverage, resulting in savvy purchases like a 410-unit acquisition for just $9K per door. Scott dives into the importance of transparency in raising capital, building investor trust, and his strategic shift toward value-add industrial and multifamily developments. He also emphasizes the need for new investors to pick a niche and commit to long-term goals.