213: Wie kann man als Second Mover einen Markt gewinnen?

In this episode, Dr. Kilian Schmidt shares with Jannis Bandorski how Kertos is approaching the data privacy space with a platform-based solution, the opportunities that come from regulatory changes, and the strategic decisions they've made to fuel growth. We also dive into the pros and cons of being a second mover versus a first mover, Kertos' pricing strategies, and the target customers they’re focusing on. Plus, Kilian gives us a glimpse into what the future holds for Kertos.

Chapter Breakdown:

• The founding story of Kertos
• Platform-based approach to data privacy
• Opportunities through regulatory changes
• Second Mover vs. First Mover: Pros and Cons
• Kertos' pricing strategies and target customers
• Future outlook and growth strategy

Our Guest: Dr. Kilian Schmidt https://www.linkedin.com/in/dr-kilian-schmidt/

Our Host: Jannis Bandorski https://www.linkedin.com/in/jannisbandorski/

Restaurant Tip:

Beuster Bar in Berlin https://beusterbar.com/