Tetragrammaton with Rick Rubin Jason Blum
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Jan 17, 2024 Jason Blum, the mastermind behind Blumhouse Productions, chats about his thrilling journey in the horror film industry. He shares insights into the making of iconic hits like 'Paranormal Activity,' revealing how low budgets can spark creativity. The conversation dives into the unique blend of humor and horror, and how personal experiences shape storytelling. Blum also reflects on the evolving role of film critics and the unpredictable nature of independent filmmaking, emphasizing the balance between artistic vision and audience engagement.
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Paranormal Activity Acquisition
- Jason Blum recounts the story of acquiring "Paranormal Activity".
- Initially intended as a directing sample, Blum saw its potential and offered Oren Peli a deal contingent on theatrical success.
Building Buzz
- Blum leveraged his acquisition experience and relationships to generate buzz for "Paranormal Activity".
- Despite initial setbacks, he secured a test screening with DreamWorks by framing it as research for a remake.
Test Screening Success
- The DreamWorks test screening was a turning point for "Paranormal Activity".
- The audience's enthusiastic response convinced the studio to release the film theatrically, abandoning the remake idea.