Jason Blum
Tetragrammaton with Rick Rubin
00:00
Navigating the Unpredictable Film Industry
This chapter explores the unpredictable successes of non-commercial films, featuring case studies like the 'Insidious' franchise and 'Split,' which defied initial skepticism. It also recounts the production journey of 'The Visit,' emphasizing the importance of supportive partnerships in an often challenging indie landscape. Through the lens of evolving collaborations and the sheer volume of independent films, the chapter highlights the balance between creativity and commercial viability in cinema.
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