The Punk Rock MBA

Johnny Franck (Bilmuri, ex-Attack Attack)

8 snips
Jan 6, 2020
Johnny Franck, a musician known for Bilmuri and former member of Attack Attack, shares his insights on making a living in the music industry. He discusses the importance of treating music as a business and the lessons he's learned from rappers about engaging audiences. Johnny emphasizes that high-quality music can be created without expensive equipment, promoting simplicity and creativity. They also explore the financial realities of streaming versus traditional labels, and the necessity of cultivating a strong social media presence to succeed.
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ADVICE

Make Creation Your Daily Routine

  • Use constant creation to stay sane and productive by starting the next project immediately after finishing one.
  • Treat writing and producing as your daily routine to avoid boredom and maintain momentum.
ANECDOTE

Last Paycheck Bought A Career

  • Johnny quit short retail jobs as a teen and used his last paycheck to buy an autotuner for Attack Attack.
  • He then committed to music full-time and has done it for over a decade.
ADVICE

Learn Critical Skills Yourself

  • Learn the skills you need if others can't execute your vision, then collaborate when it truly improves the work.
  • Don't be dependent on others; acquire producing, mixing, and video skills to control outcomes.
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