The Punk Rock MBA cover image

Johnny Franck (Bilmuri, ex-Attack Attack)

The Punk Rock MBA

00:00

Navigating Music Promotion in the Digital Era

This chapter examines the evolving landscape of music promotion, focusing on the pivotal role of platforms like Spotify and YouTube. It contrasts traditional touring practices with modern online strategies, emphasizing the necessity of cultivating a fan base through social media. The discussion highlights the financial realities of independent artistry and the advantages of DIY touring, alongside the implications of being signed to a label.

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