Johnny Franck (Bilmuri, ex-Attack Attack)
The Punk Rock MBA
00:00
The Rise of Rap and DIY Creativity
This chapter explores the increasing dominance of rap music over rock since 2016, highlighting the innovative business strategies employed by artists in both genres. It discusses the shift towards DIY production and the benefits of authenticity and spontaneity in content creation. The speakers emphasize the importance of engaging with audiences and finding joy in the promotional aspects of music, contrasting the marketing approaches of traditional rock musicians with those of contemporary rappers.
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