Subscription Stories: True Tales from the Trenches Is the Future of Subscriptions Circular? A Conversation with Patrick Hypscher of Circularity.fm
Jun 25, 2025
Patrick Hypscher, a consultant and the voice behind Circularity.fm, dives into the intersection of sustainability and subscription models. He shares insights on circular economies and the advantages of Product-as-a-Service (PaaS). Discover why Europe leads the charge in this field and how companies can achieve both success and ethical responsibility. Patrick also tackles the complexities of transitioning to subscription models, revealing hidden challenges and the unexpected rebound effect in consumer behavior.
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Circular Economy Meets Subscriptions
- Circular economy in product-as-a-service helps reduce virgin resource use and waste.
- It enables customers to enjoy product benefits without owning, prolonging resource life cycles.
Start with Customer Needs
- Start product-as-a-service initiatives by deeply understanding customer problems and needs.
- Look for products that are service-heavy, expensive, and maintenance intensive as good candidates.
Don’t Chase Trends Blindly
- Avoid starting product-as-a-service models solely because they're trendy or competitors do it.
- If customers don't find the value proposition attractive, ownership preference is often an excuse, not a cause.