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Is the Future of Subscriptions Circular? A Conversation with Patrick Hypscher of Circularity.fm

Subscription Stories: True Tales from the Trenches

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Understanding the Rebound Effect in Consumption Patterns

This chapter explores the rebound effect, illustrating how intentions for greater efficiency can paradoxically lead to increased consumption. It examines examples, including automotive engines and the 'product as a service' model, highlighting the unintended consequences of consumer behavior.

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