Code Story: Insights from Startup Tech Leaders
S10 Bonus: Egil Østhus, Unleash (Replay)
Jan 7, 2025
Egil Østhus, Co-founder and CEO of Unleash, shares insights from his journey in software development. He reveals how personal challenges inspired the creation of a feature management tool that enhances software release safety. Egil discusses the pride in building a dedicated team and the evolution from open-source to enterprise solutions. He also reflects on market missteps, emphasizing cultural awareness and adaptability. Plus, he dreams of conquering the New York marathon while balancing family life.
25:57
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Quick takeaways
- Unleash was created to fill a gap in the market for efficient software release tools, evolving from open source to enterprise solutions based on user feedback.
- The company's pivot from Asia to the U.S. market underscored the importance of market research and adaptability in a competitive business landscape.
Deep dives
Challenges of Entering New Markets
The company initially decided against entering the U.S. market due to the presence of well-established competitors. They opted to focus on Asia, believing it to be a booming region for software development. However, the team's lack of cultural understanding and sales strategies in Asia resulted in significant challenges, leading to a realization that there was substantial interest in their product from the U.S. market. Ultimately, they pivoted back to target the U.S. market, highlighting the importance of market research and adaptability in business strategy.
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