Today's is part 4 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. In the previous episodes, I shared essential barriers to understanding why your customers aren't taking action, and how to mitigate distance in your customer journey. In today’s episode, I discuss how to ease uncertainty by giving you the four things you must share with your audience to increase their commitment.
Grab a pen and notepad and get ready to take your customer journey to the next level.
If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives and allows me to keep putting out great content for you.
In today’s episode, you’ll discover:
- How uncertainty in your customer journey prevents your customers from taking action
- Four things that you must share with your audience to increase commitment
- Practical examples of increasing conversion with your customers and a special gift
Time Stamps
00:00 Intro To Part 4 of The Catalyst
03:57 Question to the audience about Monday solo casts
06:18- How to create change in your customers
08:50 The job of The Catalyst
10:26 The definition of trialability
12:17 How to harness freemium
14:02 How to reduce upfront costs
15:48 How to drive discovery
18:18 How to make it reversible
22:02 How Neopphobia applies to your business
30:35 George adds a special bonus for you
Notable Quotes
“To create change, you have to understand what all the possibilities are, learn how to navigate them, and be able to create a solution” - GB.
“ Uncertainty makes people hit the pause button in your customer journey “ -GB.
As entrepreneurs, we must understand that the Catalyst's job is to increase our customer’s ability to say yes by making it easy, reducing friction and risk, and letting people try our services to reduce uncertainty. -GB
Uncertainty is a massive domino effect- GB.
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
⬇️ More resources for you... ⬇️
_
Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖
—
Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach.
With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more.
Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!
The Mind Of George Show