

The Mind Of George Show
George Bryant, Ahuahueya Inc.
The Mind Of George takes you inside the lives of some of the most respected and successful names in the digital world to reveal what it takes to succeed in life and business today. George Bryant, a New York Times best-selling author, and highly sought-after digital marketing expert has one goal - to help entrepreneurs ethically scale their business through his trademark Relationships Beat Algorithms™ model. Hit subscribe and get ready to listen in twice a week for a mix of interviews and solo episodes that will give you priceless frameworks to increase revenue, create maximum impact, and harness the power of authentic voice to beat the algorithms.
Episodes
Mentioned books

Dec 29, 2025 • 16min
[R] Making Small Changes for Big Results
You don’t win trophies at the finish line… you win them in the reps nobody sees.This short, powerful episode reminds you that your dream life isn’t built in big, flashy moves. It’s created through small, intentional shifts, done with consistency. Every micro habit you build today becomes the receipt you redeem tomorrow. If you’re tired of all-or-nothing patterns and want a sustainable path forward, this is your moment.George reveals how to stop self-sabotage, end the cycle of overcommitting, and finally build the consistency you’ve been craving. He introduces his “Wedge of Expectations” model (aka the Consistency Compass) to help you protect your habits, even on your worst days, and anchor your confidence in intentionality, not instant results.This isn’t just about personal development, it’s about transformation that lasts.What You’ll Learn:Why discipline and consistency matter more than intensityHow to stop overcommitting and start building real momentumThe 2-part formula that creates sustainable transformationHow to design your minimum viable habit with a realistic floorWhy anchoring your confidence to your intent will change everything Key Takeaways:✔️Your current life is a receipt for your past habits, not your past goals✔️Dreams without goals (and discipline) lead to disappointment✔️You don’t need perfect conditions, you need daily intention✔️The “Wedge of Expectations” helps you stay consistent no matter how you feel✔️Set a ceiling (ideal scenario) and a floor (minimum commitment) for your habits✔️Real confidence comes from showing up, not from outcomes Timestamps & Highlights:[00:00] – The trophy isn’t earned at the race[01:45] – RESET IN 20 series context + welcome[03:10] – Your life is the result of Tuesday at 3pm, not your vision board[05:20] – Why small changes matter more than sprints[06:45] – What is the “Wedge of Expectations”?[08:30] – One habit that shifts everything (90-day future lens)[10:00] – Confidence comes from intention, not dopamine[11:20] – The Denzel quote that sparked this episode[13:30] – Why George had to relearn his own lesson[14:45] – You can’t fail when your consistency is protected[15:20] – Discipline + consistency + grace = sustainable transformationYour Challenge This Week:What’s one small shift you’ll commit to this week?DM George “WEDGE” on Instagram @itsgeorgebryant to get the floor/ceiling habit template and start your momentum today.Join The Alliance – George’s signature community of entrepreneurs committed to growth that feels good and lasts.

Dec 26, 2025 • 1h 4min
Consistency Beats Talent Every Time with Marty McDonald
Talent is overrated.If you want to build a brand, a legacy, or a life of meaning, you need consistency, not just skills.In this powerful conversation, George is joined by Marty McDonald, a master of brand-building and connection, to explore what it takes to show up when no one is clapping yet. This episode isn’t about hacks or trends. It’s about heart, ownership, and the daily discipline of becoming the kind of person your vision requires.This episode dives into the unsexy but essential truth behind long-term success: consistency beats talent every time. Marty shares how he built his business, his brand, and his life by relentlessly showing up and choosing integrity over ego.What You’ll Learn in This Episode:The underrated power of consistency over natural talentHow to own your voice even when you feel like no one’s listeningThe difference between showing up for applause and showing up with purposeHow to stop comparing and start leadingWhy entrepreneurship is an identity game not a marketing game Key Takeaways:✔️Consistency trumps talent. The world honors those who show up daily, not just those who show up flashy.✔️Legacy is built through repetition. Brick by brick, day by day, no shortcuts.✔️Own your space. Stop waiting to be picked. Choose yourself and start leading.✔️Lead audaciously. Courage and conviction are more powerful than credentials.✔️Stop comparing and start connecting. Your value is in your being, not your metrics. Timestamps & Highlights:[00:00] – Welcome + why Marty’s mindset stands out[07:18] – “Consistency over talent” the story behind the philosophy[14:22] – Owning your voice in a noisy, distracted world[21:33] – Showing up without permission and leading from the front[28:05] – Breaking free from performance-based identity[35:44] – Why people follow presence, not polish[42:58] – The grind of building without guarantees[49:30] – Redefining leadership as ownership, not authority[56:01] – Final lessons from Marty: audacity, heart, and showing up anyway[1:02:45] – Closing words: your consistency is your superpower Connect with Marty McDonald:Website: https://bosswomen.org/Instagram:@martytmcdonaldYour Challenge This Week:What’s one area of your life where you’ve been waiting instead of showing up?The world doesn’t reward potential, it rewards proof. And proof comes from consistency.Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with connection and trust.Apply for 1:1 Coaching – Ready to build a legacy from the inside out? Live Events – Step into the room where clarity and momentum are built.

Dec 22, 2025 • 25min
[R] Rest and Recharge. The Power of Seven Types of Rest
You’re not lazy. You’re not unmotivated. You’re not broken.You’re just trying to live a championship life on an empty tank.We refuel our cars. We charge our phones. But when was the last time you recharged yourself? In today’s world of non-stop noise and endless hustle, true rest has become a forgotten art and it’s killing your clarity, creativity, and connection. This episode is your permission (and your guide) to stop, breathe, and refill your tank the right way.George breaks down the seven types of rest your mind, body, and spirit are desperately begging for and why sleep alone isn’t cutting it. If you’ve ever wondered why you’re still exhausted after eight hours of sleep or why your creative spark has vanished, this is your missing piece.You’ll discover how to identify the specific kind of rest you’re lacking and how to build intentional, restorative pauses into your daily life, without blowing up your calendar or business.What You’ll Learn In This Episode: Why “physical rest” is only one part of the recovery puzzleThe 7 different types of rest and how they refuel different parts of your lifeThe question to ask yourself about how you’re using your timeHow stillness creates space for spiritual, creative, and emotional breakthroughsPractical micro-rest practices to prevent burnout and boost alignment Key Takeaways:✔️Sleep vs complete rest. There are seven kinds of rest your system needs:Social Rest: nourishing relationships, removing negative energySensory Rest: disconnecting from screens, noise, and stimulationMental Rest: stillness, silence, and space to thinkEmotional Rest: changing your surroundings to reset your moodCreative Rest: play, art, and activities that unlock flowSpiritual Rest: prayer, nature, meditation, and reconnecting with higher purposePhysical Rest: sleep, massage, breathwork, and actual pause ✔️Rest is not indulgent, it’s required for clarity, performance, and peace.✔️The best ideas, vision, and strategies come when you’re not grinding.✔️Do an “intentionality audit”: how much of your time is aligned with your future self? Timestamps & Highlights:[00:00] – You’re Not Lazy, You’re Running on Empty[01:05] – What This Episode Is Really About[02:10] – Why Sleep Alone Isn’t Enough[03:20] – The Cost of Hustle Culture[05:10] – The Wake-Up Call (Phone-Free Experience)[07:20] – Stillness Creates Clarity[08:45] – “You’ve Never Been Quiet Enough to Hear God’s Whispers”[10:30] – The 30-Day Time Audit Question. A powerful reflection: how much of your time is aligned with your future self vs. keeping you stuck?[12:00] – The 7 Types of Rest[22:50] – Stop hustling for busy work. Rest intentionally. Measure success by the integrity of your inputs, not just outcomes.[24:00] – Rest isn’t optional, it’s the gateway to alignment, clarity, and sustainable growth.Your Challenge This Week:Which type of rest are you craving most right now? DM me @itsgeorgebryant or share this episode with someone who needs to stop running on empty.Want to go deeper? Join The Alliance, George’s community of entrepreneurs scaling with heart, alignment, and sustainable growth.Click here – for retreats, community, and resources that nourish you, not drain you.

Dec 19, 2025 • 1h 8min
Why Ads Are Exposing Coaches Right Now (And What Actually Builds Trust at Scale) with Matt Shiver
Clarity doesn’t come from thinking. It comes from doing, especially when it’s messy.In this honest and actionable conversation, George welcomes performance coach Matt Shiver to unpack the very thing that keeps most entrepreneurs stuck: overthinking disguised as planning. If you’ve been spinning in circles, stuck in research mode, or doubting your next move, this episode will give you permission, and the tools, to move forward with courage and confidence.Matt Shiver helps us dismantle one of the biggest illusions in entrepreneurship: the belief that thinking more will make things clearer. Together, George and Matt explore the power of imperfect action, nervous system regulation, feedback loops, and the inner stories that shape your business decisions.You’ll learn why confidence isn’t built in the future, it’s built in your next step. Expect raw truths, practical frameworks, and a deep reminder that your business grows at the speed of your self-trust.What You’ll Learn in This Episode:How to stop using “strategy” as a way to avoid actionThe difference between reacting from urgency vs. responding from clarityWhy nervous system regulation is a business superpowerHow to develop internal safety so you stop chasing external validationThe mindset shift that separates sustainable entrepreneurs from overwhelmed ones Key Takeaways:✔️Clarity is earned through action: You don’t need more time. You need more reps.✔️Overwhelm is often a story: Your capacity expands when you stop fueling the chaos.✔️Business is a feedback loop: Stop waiting for perfect and start testing fast.✔️Your nervous system sets your ceiling: If you can’t regulate, you can’t scale sustainably.✔️Confidence is built in motion: You grow your self-trust by doing, not thinking. Timestamps & Highlights:[00:00] – Matt’s return and what’s changed since his last appearance[06:14] – “I’m stuck” – the trap of endless planning and procrastination[12:08] – The illusion of clarity and how to take aligned action[17:39] – Regulating your nervous system for better business decisions[24:53] – Feedback vs failure: why fast iteration is key[30:30] – Self-sourcing safety and detaching from outcomes[38:22] – How to expand your “window of tolerance” as a leader[47:19] – The energetic cost of indecision and delay[53:40] – The 3-part check-in George uses for aligned choices[1:00:21] – Matt’s closing advice: be in your body, not just your brain[1:06:10] – The secret to sustainable momentum Connect with Matt Shiver:Website: mattshiver.comInstagram: @drmattshiverYoutube: @drmattshiverYour Challenge This Week:What’s one area where you’re thinking more than doing?DM @itsgeorgebryant and @mattshiver with your insight from this episode—and what your next bold step will be.And remember: it’s not about doing it right. It’s about doing it real.Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with connection, not clicks.1:1 Coaching with George – Strategy meets soul. Apply hereLive Events – Build momentum and mastery in the room with George.

Dec 15, 2025 • 19min
[R] You Are What You Tolerate
What if the very thing draining your energy isn’t your to-do list… but your tolerance list?In this eye-opening episode, George flips the script on the usual productivity talk and gets real about the silent chaos we allow in our lives. From draining clients to leaky boundaries, what you tolerate becomes what you teach. And today, you’ll discover how to reclaim your power, not by doing more, but by tolerating less.This powerful rerun from the Reset in 20 series isn’t about adding new strategies, it’s about subtracting the ones that are misaligned. What You’ll Learn in This Episode:Why misalignment doesn’t come from what you do, but what you allowHow tolerating small misfires leads to big resentmentThe ripple effect of values (or lack of them) across your team and businessA single journaling question that will reveal what needs to change now Key Takeaways:✔️You’re not what you do, you’re what you tolerate. That applies to your team, your offers, your habits, and yourself.✔️Resentment is often self-created. We don’t get drained by others, we get drained by saying yes when we mean no.✔️The clearest standards are the ones we model. Your team and your clients won’t rise above the example you set.✔️One powerful question to sit with: “What are you resentfully tolerating instead of actively celebrating?”✔️Three values, standards, or principles can realign your entire environment. Timestamps & Highlights:[00:00] — Intro to Episode 4 + overview of Reset in 20[01:45] — “You’re not what you do, you’re what you tolerate” explained[03:25] — Real-life application with George and Ashley’s team[06:50] — Story from EOS Implementer Dave Feidner on toxic team transformation[10:40] — How personal tolerations mirror in business and family[13:00] — Impact of misalignment and missed standards on company culture[15:10] — Values aren’t slogans, they’re behavioral bumpers[16:40] — Reflection question to reset your standard this week[18:20] — Wrap-up + personal reflection momentYour Challenge This Week:Commit to finishing all 7 episodes of the Reset in 20 series and invite one friend to do it with you. DM George on Instagram @itsgeorgebryant with your answer to the reflection:“What are you resentfully tolerating instead of actively celebrating?”Want to build a business that scales with alignment, not exhaustion?Join The Alliance — George’s mentorship community for entrepreneurs who grow with integrity and connection.

Dec 12, 2025 • 1h 5min
How God Breaks Chains When You Finally Look Up with Gabriel Pinto
You don’t need another strategy. You need to trust the truth that’s already in you.In this soul-stirring conversation, George sits down with Gabriel Pinto, entrepreneur, author, coach, and soul-searcher, to explore what it really means to live and lead from alignment. This episode isn’t about adding more noise to your head. It’s about listening to what your heart already knows and learning to follow it with clarity, compassion, and courage.If you’ve ever felt like you’re checking all the boxes but still feel off inside, this conversation is your compass.What You’ll Learn in This Episode:How to shed inherited identity and step into your truthWhy slowing down is often the fastest way to growThe role of legacy, intention, and presence in leadershipHow to recognize and release survival-based patternsWhat to do when you know you’re meant for more but feel stuck Key Takeaways:✔️What got you here won’t get you there… Especially if it was built in survival.✔️You don’t have to earn worthiness, it’s inherent. Operate from that truth.✔️Honor your own internal pace. Someone else’s timeline is not your truth.✔️Identity is a tool, not a cage… Let go of roles and titles that don’t serve you.✔️Authenticity is your advantage. The most powerful strategy is your actual self. Timestamps & Highlights:[00:00] – Gabriel’s origin story: from external success to internal search[07:30] – Realizing that the old version of you no longer fits[12:42] – Identity, approval addiction, and the role of self-awareness[18:25] – The danger of surviving success[24:33] – Why slowing down can lead to more aligned growth[32:50] – Living and creating from values, not validation[40:18] – The “remembering” process and reconnecting with truth[47:03] – How to hold legacy, identity, and ego with love, not shame[56:44] – Integration, peace, and the real ROI of doing the inner work[1:02:30] – Closing thoughts: it’s already in you, just remember Connect with Gabriel Pinto:Website: https://www.gabrielpinto.io/Instagram: @glpintoYoutube: @GabrielPinto3Your Challenge This Week:What’s one part of you you’re ready to come home to?Tag @itsgeorgebryant and @glpinto on Instagram with your favorite insight or quote.Reflect: If you weren’t trying to be “enough,” what would you create today?Join The Alliance: The Relationship Beats Algorithms™ community for entrepreneurs growing aligned, connected businesses.Apply for 1:1 Coaching: Ready to stop building someone else’s dream and start living yours? mindofgeorge.com/coachingLive Events – Get in the room. Grow with heart: https://mindofgeorge.com/retreat/

Dec 8, 2025 • 25min
[R] 4 Questions to Shift Any Belief
Have you ever caught yourself saying, “I know I’m meant for more” and yet, you’re stuck in the loop of self-doubt, imposter syndrome, or playing small?In this episode, George rips the Band-Aid off one of the biggest lies entrepreneurs tell themselves: that our beliefs are facts. They’re not. And if we don’t rewrite them, they’ll keep running the show. If you want to change your results, your business, your impact… It starts with one belief. And this episode gives you the blueprint to make that shift in less than 30 minutes.George guides you through a practical 4-part process to expose the limiting thoughts holding you back, embody a new empowering belief, and integrate it into your daily habits.This isn’t about vision boards or empty affirmations, it’s about real transformation through emotional intensity, consistent reps, and embodied practice.What You’ll Learn in This Episode:Why most of your beliefs would never hold up in a court of law (and why that’s liberating)The exact 4-step framework: Think it → Feel it → Act it → Become itHow to identify a disempowering belief and calculate what it’s really costing youWhy emotional intensity is the “missing ingredient” in affirmationsThe daily actions and rituals that lock in your identity shift Key Takeaways:✔️Beliefs aren’t facts. They’re just repeated thoughts with emotional charge. You can choose new ones.✔️Emotional intensity + repetition = transformation. Affirmations without feeling are just empty words.✔️Identify your current disempowering belief and ask: Is it true? What is it costing me?✔️Replace it with an empowering belief that aligns with the future you want, then act on it today.✔️Environment shapes identity. Record your new belief, speak it out loud, and surround yourself with reminders. Timestamps & Highlights:[00:00] — Welcome to Reset in 20: Episode 3 intro + belief breakdown[03:36] — Foundational 4-part framework[07:40] — Quote from OG Mandino: Why action shapes thought[10:55] — Limiting beliefs: The invisible blocks we rarely name[14:12] — 4 reflection questions to dismantle false beliefs[17:30] — Emotional intensity & repetition: The real rewiring formula[19:18] — How to write and feel your new belief[22:50] — Embodying new beliefs in your actions, environment, and daily rhythmYour Challenge This Week:If this episode sparked something, DM your new belief to George on Instagram @itsgeorgebryant and he’ll personally celebrate it with you.And if you’re enjoying the Reset in 20 series, share this with one friend and commit to all 7 episodes together.Book Mentioned:The Greatest Salesman in the World by Og Mandino: for embedding beliefs through repetition and emotion. Join The Alliance: The Relationship Beats Algorithms™ community for entrepreneurs building meaningful businesses through connection.Apply for 1:1 Coaching with George: Build a business aligned with your heart, not just your head.Check out upcoming live events and workshops at: https://mindofgeorge.com/retreat/

Dec 5, 2025 • 1h 13min
Leadership Isn’t What You Say…It’s What You Normalize with Taylor Scott
You don’t need to change your whole life.You need to come home to it.In a world obsessed with constant achievement and hustle, author and coach Taylor Scott brings a radically human approach to performance, growth, and purpose. This episode is about remembering who you are beneath the noise and giving yourself full permission to lead from that place.George sits down with Taylor Scott, author of Lead with Hospitality and former Disney leader, to explore the intersection of leadership, purpose, and emotional intelligence. But this isn’t a talk about business tactics or mindset hacks. It’s a soulful conversation about alignment, presence, and learning how to live from integrity, not for image.Whether you’re leading a team, running a business, or simply trying to show up better in your own life, this episode will bring you back to what truly matters: your values, your presence, and your heart.What You’ll Learn in This Episode:The difference between external success and internal fulfillmentHow to shift from performance mode into personal alignmentThe power of reconnecting to your own story and purposeWhy clarity doesn’t come from forcing but from rememberingHow Taylor’s Disney background taught him everything about emotional safetySimple practices to lead with hospitality, in business and life Key Takeaways:✔️Emotional safety creates excellence: Environments where people feel seen, heard, and safe allow them to thrive.✔️Integrity isn’t a trait, it’s a practice: Living in alignment with who you are creates real confidence and connection.✔️Presence is the unlock: Being here, now, is more powerful than any plan or tactic.✔️Story is strategy: When you own your story, your strategy becomes magnetic.✔️Connection isn’t a marketing tactic: It’s your greatest leadership tool. Timestamps & Highlights:[00:00] – The illusion of performance vs. the gift of alignment[08:45] – Taylor’s journey from Disney to emotional safety advocate[14:12] – What “Lead with Hospitality” really means[21:34] – The 4 essentials for creating emotional safety[27:49] – Redefining performance: from hustle to integrity[35:03] – Leading yourself before you lead others[41:12] – Hospitality in business, relationships, and communication[48:20] – Remembering your story: a key to confidence[55:44] – Taylor on grief, healing, and honoring your pace[1:03:09] – Practical tools to come back to your center[1:09:28] – Final truth bombs and a reminder: “You’re already enough.” Connect with Taylor Scott:Website: https://leadwithhospitality.com/Book: Lead with Hospitality – available on AmazonInstagram: @tscott1502Books & ResourcesYour Challenge This Week:What part of this conversation sparked something in you?Tag @itsgeorgebryant and @tscott1502 on Instagram to share your reflection or a moment where you chose alignment over performance.Want to lead with more presence? Start by answering this:Where am I performing… and what would alignment look like instead?Join The Alliance: The Relationship Beats Algorithms™ community for entrepreneurs building meaningful businesses through connection.Apply for 1:1 Coaching with George: Build a business aligned with your heart, not just your head.Check out upcoming live events and workshops at: https://mindofgeorge.com/retreat/

Dec 1, 2025 • 18min
[R] 3 Steps to Turn Triggers into Clarity in Minutes
Ever feel hijacked by a single moment? One message, one email, one comment… and suddenly, your nervous system is in overdrive. But what if those moments weren’t threats… but invitations?What if your next level wasn’t beyond your triggers, but inside them?In Episode 2 of the Reset in 20 series, George Bryant shares how to rewire the moments that shut you down, and turn them into the breakthroughs that build you up. George introduces a practical 3-step process for transforming emotional triggers into empowering glimmers, moments of clarity, momentum, and aligned action. You’ll learn the exact model to apply when you’re overwhelmed or reactive, and how consistent integration of this process can become your most powerful personal development tool.What You’ll Learn in This Episode:What “triggers” and “glimmers” really are and how to tell the differenceThe 3-step process (Recognize, Reframe, Respond) to rewire your default reactionsWhy awareness isn’t enough (and what to do with that awareness)How to stop spiraling and start training your nervous system for clarityReal-world examples of how this model supports your business, relationships, and health Key Takeaways:✔️Triggers aren’t proof that you’re broken, they’re proof that growth is trying to get in.✔️Emotional reactions are just old patterns repeating.✔️The three steps: Recognize, Reframe, Respond… can be your entire emotional regulation toolkit.✔️Your ability to pause is your superpower.✔️Every moment you pause instead of react is evidence that you’re integrating a new identity. Timestamps & Highlights:[00:00] – Mike Tyson, the magic, and the moments we avoid[01:05] – Introduction to RESET IN 20 (episode 2 of 7)[03:10] – Trigger vs. Glimmer: what they are and why they matter[05:20] – The 3-Step Rewiring Process from NLP (Recognize → Reframe → Respond)[07:55] – Defining “trigger” and how to recognize one in real time[10:40] – What is a “glimmer” and how to notice them more often[12:10] – Walking through the 3 steps with examples[15:20] – Integration vs perfection (why consistency is more important than success)[17:10] – Want the free replay? DM “birthday replay” on Instagram[17:30] – Call to action: finish the full 7-part RESET series Your Challenge This Week:Ready to stop spiraling and start integrating?DM “birthday replay” on Instagram @itsgeorgebryant and get the free 1-hour breakdown of the Wedge of Expectations and SOS System, the tools to pause, reset, and move forward with clarity.Want coaching, community, and clarity in real time?Join the Relationships Beat Algorithms™ Alliance, not a mastermind, but a guided experience to build your business in alignment. $100/month, cancel anytime, lifetime value guaranteed.Click here – for retreats, community, and resources that nourish you, not drain you.

Nov 28, 2025 • 58min
How to Lead with Purpose, Not Just Profit with Sri Kaza
They said you’re too small to matter.But your customers? They need you to exist.In this episode, George sits down with author, strategist, and small business champion Sri Kaza to challenge the myth that size determines success. From leading corporate giants to helping underdog entrepreneurs thrive, Sri shares powerful stories and frameworks to help you rethink growth, resilience, and what really makes your business irreplaceable.This is not just another strategy episode. It’s a call to purpose, proximity, and positioning. Whether you’re just starting or scaling, this conversation will reignite your belief in the power of playing your own game.What You’ll Learn in This Episode:Why being “too small to scale” is a lie—and how to embrace your uniquenessThe three Underdog Principles every entrepreneur needs to survive any stormWhy trying to copy corporate strategy might be holding you backHow to build meaningful customer proximity—even in a digital worldReal-world stories of resilience and impact from Main Street entrepreneurs Key Takeaways:✔️Positioning matters more than polish: You don’t need to be big, you need to be meaningful to the people who matter most.✔️Your proximity is your power: Real relationships with your customers will always outperform clever marketing.✔️Purpose fuels resilience: When you’re rooted in why you’re doing the work, your business becomes unshakeable.✔️Structure and soul both matter: The most successful businesses blend solid frameworks with gut-led values.✔️Never outsource connection: Building authentic relationships with your audience is your job. Don’t hand that away. Timestamps & Highlights:[00:00] – The underdog mindset: why small businesses matter[04:11] – Meet Sri Kaza: from corporate exec to champion of small businesses[06:39] – Too small to scale? Why differentiation > size[11:45] – Differentiating a landfill: a lesson in unique value[13:40] – Japanese ramen and the pursuit of mastery[17:57] – Proximity and customer experience: lessons from Viking Cruises[22:22] – The 3 Underdog Principles: Positioning, Proximity, Purpose[29:26] – Proximity in the digital age: how to listen, learn, and connect[35:43] – Why Sri shifted from big corporations to small business service[42:22] – Resilience during COVID: stories of survival and adaptation[45:33] – The underdog mindset: how to own it without falling into victimhood[52:21] – Sri’s top 3 entrepreneurial lessons (and they’re gold) Connect with Sri Kaza:Get the Book: Unconvention on AmazonWebsite: sri-kaza.comFree Resource: Download the Underdog Principles Primer at sri-kaza.comYour Challenge This WeekWhat part of this episode hit home for you?Tag @itsgeorgebryant and @kazasri on social and share your biggest insight.Join the conversation and let us know:Would your customers miss you if you disappeared? If not… It's time to change that.Join The Alliance: The Relationship Beats Algorithms™ community for entrepreneurs scaling with trust and connection.Apply for 1:1 Coaching: Ready to grow your business with purpose and sustainability? Apply hereLive Events: Get in the room where long-term business is built. See upcoming events.


