The Mind Of George Show

Sales isn’t just a numbers game—it’s a heart game. In this powerful conversation, I sit down with Joe Graham, a sales mentor, speaker, and host of the 150K Podcast, to talk about what it really takes to sell with integrity, embody your purpose, and grow a business that actually feels good. We explore everything from faith to failure, strategy to spirituality, and how to show up powerfully no matter where you are on the path.What You’ll Learn in This EpisodeHow to transition from survival-driven selling to service-based leadershipThe daily habits and mindset shifts that create consistency and confidence in businessWhy authenticity is your biggest sales asset—and how to amplify itHow faith, purpose, and service play a key role in sustainable growthHow Joe uses his podcast to build impact and deepen connectionThe critical difference between hustle and heart (and why one burns you out)Key Takeaways✔️You don’t have to compromise your values to succeed in sales✔️Consistency is built on intentional routines and clarity, not hustle✔️Your mess is part of your message—embrace your journey✔️Podcasting can be a profound relationship-building tool✔️Sales is about service, connection, and confidence—not closing✔️Building the life you want starts with embodying who you truly are Episode Highlights & Timestamps[00:00] – Welcome & why sales needs a new approach[06:42] – Joe’s origin story: From broken to breakthrough[13:10] – How Joe learned to sell from a place of service[19:05] – Faith, spirituality, and business alignment[24:28] – The power of daily habits and belief systems[30:47] – Why podcasting is the ultimate relationship builder[36:55] – Joe’s most powerful life lesson[43:21] – Final thoughts on alignment, legacy, and living fullyYour Challenge This WeekReflect on one area of your life or business where you’ve been hustling rather than embodying. How can you shift from performance into presence this week?Connect with Joe GrahamListen to the 150K PodcastFollow Joe on Instagram: @joegrahamrealWebsite: 150kconsulting.comJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Live Events – Get in the room where long-term success is built: mindofgeorge.com/event Follow George on Instagram – Daily insights and behind-the-scenes @itsgeorgebryant

You can outsource your email. You can delegate your schedule.But you can’t outsource your capacity.And if you don’t expand what you can hold, your business will break you before it ever breaks through.This episode is your wake-up call if you’re doing all the right things—scaling, optimizing, hiring—but still feel like you’re about to snap. Because growth isn’t about doing more. It’s about holding more.In this solo episode, George Bryant peels back the curtain on a topic most entrepreneurs avoid: burnout. But not the kind you think. Burnout isn’t a sign you need more time or tactics—it’s a signal your capacity is maxed.George walks you through the 4 types of entrepreneurial capacity—mental, emotional, spiritual, and physical—and how each one is the real bottleneck behind your business. You’ll learn how to build capacity from the inside out so you can lead with peace, purpose, and power—without breaking under pressure.What You’ll Learn in This EpisodeThe real reason burnout happens (and why it’s not about your to-do list).Why your business will never outgrow your capacity.How to expand your mental, emotional, spiritual, and physical resilience.The myth of “doing more” and the power of being more.How to conduct a personal capacity audit—and what to do with the results. Key Takeaways✔️Burnout is not a workload issue—it’s a capacity issue.✔️You can’t scale a business beyond your ability to hold what it creates.✔️The 4 buckets of capacity: Mental (clarity), Emotional (resilience), Spiritual (faith/surrender), and Physical (energy).✔️Self-honesty, boundaries, stillness, and prioritization are non-negotiable tools.✔️Growth requires becoming the person who can hold the result—not just doing more. Timestamp Highlights[00:00] – Powerful myth-busting insight about growth and the trap of “doing more.”[04:24] – The myth of more. Why more strategy, delegation, and tactics won’t grow your business if your internal capacity is capped.[08:48] – Understanding capacity. When one bucket (mental, emotional, spiritual, or physical) is over-stretched or neglected, it impacts everything.[13:06] – Spiritual capacity. George shares his personal view on faith and how spirituality forms the foundation of his capacity.[17:30] – Letting go of comfort. Why clinging to what got you here can hold you back from what’s next.[21:54] – What cravings reveal. How our internal environment influences the food, habits, and energy we gravitate toward.[26:12] – Intentional flexing. Growth is about strengthening capacity across all dimensions, not just scaling strategies.[30:36] – Protecting your priorities. Whether physical, mental, or emotional, you must safeguard the capacity that fuels your life and business. Your Challenge This Week:Audit your mental, emotional, spiritual, and physical buckets.Ask: Where am I maxed out or leaking capacity?Pick ONE bucket and commit to a daily practice to expand it.Because what you build is only as strong as what you can hold.Feeling maxed out but not sure where to start?Book a free call at mindofgeorge.com and say “CAPACITY” in the message to get personalized support from George.Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs scaling with connection.Apply for 1:1 Coaching – Ready to grow your business with sustainability, impact, and ease? Apply nowAttend a Live Event – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram for daily inspiration and behind-the-scenes: @itsgeorgebryant

Most entrepreneurs focus on strategy, hustle, and visibility… But what if the real game-changer is surrender? In this high-energy, deeply human conversation, Preston Ely shares his wild journey from multimillion-dollar success to soul-level transformation. We unpack why “peak performance” is often a mask for avoidance—and how embodiment, alignment, and vulnerability create true success.If you’ve ever been addicted to doing, confused by your own ambition, or afraid of surrendering control, this episode will hit home. Preston doesn’t just challenge the way you build your business—he challenges the way you build your identity.What You’ll Learn in This Episode:Why most entrepreneurs are addicted to struggle (and how to break the cycle)The surprising truth about manifestation and “raising your vibration”How trauma and avoidance hide in the pursuit of successWhat embodiment and surrender actually feel like in real lifeWhy your nervous system is the gatekeeper to abundance and flowHow Preston rebuilt everything from the inside outKey Takeaways:✔️Chasing success without healing your nervous system leads to sabotage✔️You can’t out-strategize your trauma✔️Embodiment means aligning actions with inner truth—not just mindset✔️Real power is sourced, not forced✔️Surrender isn’t weakness—it’s the pathway to sustainable freedom Timestamps & Highlights[00:00] – The hidden emptiness behind Preston’s success: “I wanted to die.”[07:15] – How George met Preston online and modeled his energy, not tactics[13:40] – The silent suffering of entrepreneurs chasing external validation[21:05] – “You are not your achievements.” Reclaiming your identity from ego[28:30] – Why the old model of masculine leadership is crumbling[35:45] – How George built brand trust by embodying—not copying—Preston’s style[43:10] – The truth about inner peace: breaking up with performance-driven success[50:25] – How honesty, polarity, and integrity transform masculine relationships[57:50] – “Pain is your portal.” What Preston learned about breakdowns and growth[1:05:30] – Letting go of being liked: the real path to spiritual leadership[1:13:45] – George + Preston reflect on embodiment vs. performance in legacy building[1:20:10] – “It’s not what I’d do differently—it’s what I’d surrender to sooner.”Your Challenge This Week:Pause. Breathe. Identify one area in your business where you’re forcing something—and ask what surrender would look like instead.Connect with Preston ElyInstagram: @prestonelyDM “KING” for FREE Comeback courseJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply hereLive Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram – Daily insights and behind the scenes: @itsgeorgebryant

Most businesses don’t fail from a lack of opportunity, they fail from chasing too many of the wrong ones. In this solo episode, George unpacks a powerful decision-making framework by Dr. Benjamin Hardy that will radically shift the way you say yes (and no) in business and life. If you’ve ever felt overwhelmed by shiny objects, spread too thin, or unsure which path to pursue, this episode is the clarity filter you’ve been waiting for.What You’ll Learn in This EpisodeWhy saying “yes” is often the problem, not the solutionThe opportunity cost of bad decisionsHow to protect your time, energy, and mental bandwidthThe 4-question rapid decision filter you can use in under 60 secondsWhy decision fatigue kills momentum—and how to fix itHow to apply these frameworks to business, relationships, and life Key Takeaways✔️Every “yes” comes with an opportunity cost that could derail your bigger vision.✔️Use the 4-question quick filter to spot distractions in disguise:Would I say yes if this opportunity came in 3 months from now?Would I do this for free?Does this bring me closer to my “impossible goal”?If I say yes to this, what am I saying no to?✔️When in doubt, go deeper with the 4-part decision framework: Frame, Floor, Focus, Stakeholders.✔️Complexity kills clarity—simplicity scales.✔️Saying “no” is how you protect your greatness. Timestamps[00:00] – Why your results are the clearest reflection of your priorities[04:30] – How the Awareness Audit can uncover hidden time and energy leaks[08:50] – The Behavior Audit: aligning actions with your stated goals[13:15] – Belief Audit: why what you believe determines what you achieve[18:00] – Curating your Environment to reinforce your vision[24:00] – Integration: using the audits to create powerful alignment[30:15] – Final thoughts and your call to action this week Your Challenge This WeekWrite down three current opportunities you’re considering.Then run each one through both:The rapid 4-question filterThe comprehensive framework (Frame, Floor, Focus, Stakeholders)Notice what becomes clearer—and more importantly, what deserves a firm “no.”Dive deeper into Dr. Benjamin Hardy’s work: benjaminhardy.com Join The Alliance – Tap into The Relationship Beats Algorithms™ community for entrepreneurs who lead with trust and connection. https://mindofgeorge.com/rbaa/Apply for 1:1 Coaching – Ready to build a sustainable business with aligned impact? Apply hereExperience Live Events – Get in the room where long-term success is built.Follow George on Instagram – For more tips, wisdom, and connection: @itsgeorgebryant

You can’t out-supplement misalignment—or out-hustle poor decisions. In today’s episode, I sit down with Dylan Gemelli, renowned performance coach and fitness expert, for a no-holds-barred conversation on the truths behind physical transformation, longevity, and the real cost of shortcuts.From testosterone therapy to emotional intelligence, we cover the hard-earned lessons of getting results that last. Dylan doesn’t just talk about gains—he helps people rebuild their relationship with discipline, confidence, and their bodies.What You’ll Learn in This EpisodeThe truth about performance-enhancing drugs (and what no one tells you)How to optimize your health without sacrificing your long-term well-beingWhat “discipline over hacks” looks like in real lifeWhy confidence is built from repetition, not shortcutsHow Dylan built a global community through transparency and service Key Takeaways✔️Supplements don’t fix inconsistency. If your mindset is off, no amount of TRT will make it sustainable.✔️Longevity is the goal. It’s not just about performance—it’s about building a body and mind that last.✔️Emotional maturity fuels physical transformation. Dylan shares how mindset shifts helped him evolve far beyond aesthetics.✔️There’s no magic formula. The most successful people follow simple, boring routines with ruthless consistency.✔️Build a tribe by being real. Dylan’s audience grew because he said what others were afraid to—and he backed it with results. Timestamps & Highlights[00:00] – Intro to Dylan Gemelli and today’s conversation[06:00] – Dylan’s honest take on testosterone, peptides, and more[13:00] – The role of discipline in both transformation and business[20:00] – Why most people chase “hacks” instead of habits[27:00] – Dylan’s shift from just physical goals to a values-based lifestyle[35:00] – What makes transformation sustainable long term[44:00] – How Dylan built a loyal audience by telling the truth[51:00] – Final thoughts on showing up with integrity and leading by example Your Challenge This WeekAudit your daily habits. Are they aligned with your long-term goals—or just band-aids for a deeper issue? Strip back the noise and double down on one routine that supports the version of you you’re building.Connect with Dylan and explore his programs: https://dylangemelli.com/ or follow him on Instagram and listen to his podcast.Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram for behind-the-scenes tips and conversations: @itsgeorgebryant

Sometimes the key to moving forward is going back… To the principles, the patterns, and the frameworks that actually work. In this powerful re-run episode of our Back-to-School series, George revisits one of the most transformative tools he’s ever created: the APPLE Framework—a customer journey and communication model that’s proven to create results across every stage of business.Whether you’re a seasoned entrepreneur or just getting started, this episode will show you how to improve your customer experience, increase trust, and deepen connection using five simple steps. It’s not about fancy marketing tactics—it’s about creating transformational relationships that scale with ease.What You’ll Learn in This EpisodeThe real purpose of customer journey (and what it’s not).Why most businesses sabotage trust without realizing it.A breakdown of the APPLE Framework for communication.How to use this model in DMs, sales calls, onboarding, and more.Why emotional safety is the secret to customer retention. Key Takeaways✔️Customer journey is a relationship, not a transaction. If you’re treating customers like clicks, you’re always going to be chasing the next one.✔️The APPLE Framework (Acknowledge, Prepare, Project, Let Them Know, Excite) can be applied to every communication channel—DMs, emails, Zoom calls, onboarding, and beyond.✔️Pre-handling objections = building trust. Let your audience know what to expect so they don’t get stuck and blame you.✔️Marketing, sales, and delivery are all customer journey zones. Use the APPLE method in each to build emotional safety and loyalty.✔️Simple frameworks scale better than fancy strategies. Clarity and consistency win every time. Timestamps & Highlights[00:00] – Intro to the Back-to-School Series and episode context[04:00] – Why the biggest bottleneck isn’t your funnel—it’s communication[06:00] – The updated APPLE Framework explained step-by-step[12:00] – Customer journey is a bridge to transformation—not just a product[15:00] – Example: How George uses APPLE in DMs[17:00] – Example: How to apply APPLE to onboarding new clients[19:00] – APPLE in sales calls: how to structure trust and momentum[21:00] – Why APPLE works in every area of life (including parenting)[24:00] – Final challenge + George APPLEs you directly Your Challenge This WeekReview your last DM, email, or onboarding message. Did you use all five APPLE steps?If not, revise it using the framework and see how your audience responds.Practice makes presence—and presence builds trust.Want help implementing APPLE in your business? DM George on IG: @itsgeorgebryantJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram for behind-the-scenes tips and insights: @itsgeorgebryant

If you’re stuck in the hustle, chasing growth but losing alignment—this episode is your wake-up call. George sits down with meditation teacher, filmmaker, and transformational leader Tom Cronin to talk about what it really means to build from the inside out. With a background in high-level finance turned spiritual teacher, Tom brings a unique and powerful perspective on how entrepreneurs can escape burnout and scale with purpose.This conversation is a deep dive into how meditation, nervous system regulation, and authentic connection to self can unlock more clarity, more alignment, and ultimately, more success. If you’re ready to ditch the noise, calm your system, and lead with grounded energy—this one’s for you.What You’ll Learn in This EpisodeHow to break free from burnout and nervous system dysregulationWhy high achievers need meditation more than anyoneHow to tap into inner guidance and build with aligned energyThe role of stillness in decision-making and leadershipHow to connect your business to a greater mission and purpose Key Takeaways✔️You can’t create clarity from chaos. If your mind is loud, your vision will be foggy.✔️Meditation isn’t about doing less—it’s about becoming more effective. It’s a tool to reconnect and realign your mission.✔️Burnout is a signal, not a flaw. It’s your body calling for recalibration.✔️Aligned businesses grow differently. They grow from resonance, not force. Timestamps[00:00] – Meet Tom Cronin and his journey from finance to meditation[06:50] – Meditation as a tool for nervous system regulation[10:30] – Scaling a business from stillness instead of stress[14:40] – The real cost of ignoring your nervous system[20:00] – Why alignment beats hustle every time[26:10] – Conscious leadership and energetic embodiment[33:30] – Creating a new definition of success[40:15] – Practical tools to implement inner work into your daily flow[41:20] – The power of using meditation as a daily reset for clarity and calm[43:45] – Why stillness is the foundation of intentional action[47:10] – Tom’s advice on integrating mindfulness into leadership routines[50:05] – How peace and presence impact team culture and business outcomes[52:30] – Final reflection: redefining success through inner alignment and service Your Challenge This WeekDedicate 10 minutes each day this week to complete stillness.No phone. No music. No input.Just you, your breath, and presence.Notice how clarity shows up when the noise fades.About Tom CroninLearn more about Tom’s work, books and meditation courses on his website: tomcronin.comFollow him on InstagramWant to Go Deeper with George?Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to grow your business with sustainability, impact, and ease? Apply here Attend Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on IG – @itsgeorgebryant

Welcome to a special re-run edition of The Mind of George Show, and our Back to School Series. Whether you’re a longtime listener or just tuning in, this episode is foundational. George revisits one of the most impactful solo episodes to date—the “Triangle of Death”—where he breaks down the 3 biggest mistakes entrepreneurs make in their customer journey. These are the blind spots that sabotage trust, conversion, and long-term business success, and this episode is a must-listen reminder of how to do it right.George lays out a powerful framework for entrepreneurs at any stage—whether you’re trying to get to your first 10K month or scaling past seven figures. These three mistakes may seem simple on the surface, but they often go unnoticed and can be the silent killer of momentum and connection.What You’ll Learn in This Episode:How to identify and fix the “Triangle of Death” in your customer journeyWhy empathy and timing are critical to successWhat to do instead of overloading your audience with contentHow to rebuild trust and connection through customer-centric communicationActionable steps to increase retention, results, and referrals Key Takeaways:✔️Zone of Doubt: That critical moment after a customer opts in or buys—don’t leave them hanging. Fill the emotional gap quickly and intentionally.✔️Inverse Journey: Making it all about you instead of them. Your customer’s journey should always be focused on their results, not your accolades.✔️Drown the Journey: Overloading your customer with too much too fast creates overwhelm and resistance. Ease them in with clarity and support. Timestamps:[00:00] – Intro to the Back to School Series + Episode Setup[04:00] – Why the Triangle of Death kills momentum[06:00] – Mistake #1: Zone of Doubt – commitment remorse and how it derails trust[10:00] – Mistake #2: Inverse Journey – making it about your story instead of their transformation[15:00] – Mistake #3: Drown the Journey – how to avoid overwhelming your audience[20:00] – Leadership = communication that lands. Why implementation beats information[23:00] – The ultimate responsibility of every entrepreneur Your Challenge This WeekAudit your onboarding experience. Choose one touchpoint—whether it’s an opt-in email, first purchase confirmation, or DM follow-up—and ask:“Does this make the customer feel seen, safe, and supported?”Then make one small improvement to reduce doubt and increase clarity.Resources Mentioned in the Episode:Customer Journey Training Video: DM George on Instagram for accessThe Catalyst by Jonah Berger – for deeper insights into behavior and customer motivationWant to Go Deeper with George?Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Attend Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

In this powerful conversation, George sits down with creative strategist and filmmaker Eric Thayne to explore the intersection of creativity, identity, and business. If you’ve ever struggled to merge your artistic gifts with a sustainable business model, or felt like your content doesn’t truly reflect who you are, this episode will hit home. Eric shares his journey from hustling in burnout cycles to building a personal brand that aligns with his values, energy, and creative flow. The two dive deep into why most content fails to connect, how to stop outsourcing your worth, and what it really takes to grow a business rooted in authenticity.Together, they unpack how personal branding isn’t about niche, it’s about energy. Eric breaks down his approach to simplifying offers, creating intimate content, and scaling without selling your soul. Whether you’re a coach, creative, or entrepreneur, this episode gives you permission to lead with your uniqueness and stop trying to fit into someone else’s mold. If you’re ready to make your creativity the core of your business, not just a side dish, you’ll walk away with a new lens—and a plan for taking action.What You’ll Learn in This Episode:How to structure your business around your creative strengthsWhy personal branding is less about niche and more about energyHow to simplify your offer ecosystem to amplify your revenueThe mindset shift that helped Eric 10x his clarity and peaceHow content creators can leverage “brand intimacy” for growthWhat to do when you hit the wall creatively or emotionallyPractical strategies for building systems that support flow, not just productivityKey Takeaways:✔️The number one thing people buy is you—not your product✔️Simplicity is the ultimate form of clarity in a business model✔️Most creators burn out because they build businesses they hate✔️You don’t need to “niche down”—you need to own your energy✔️Your content should feel like you, not like a performance✔️You grow when you stop outsourcing your power Timestamps:[00:00] – Intro to Eric and today’s topic[03:30] – Eric’s background and creative evolution[07:00] – How he pivoted from hustle to heart in business[12:15] – Why content is more about intimacy than virality[16:45] – Building a business that honors your nervous system[22:00] – Personal branding: what most people get wrong[28:30] – How to keep creativity alive when scaling[34:15] – The permission to be radically authentic[40:30] – Why your personal brand is a mirror for self-growth[44:10] – The real impact of aligning your message with your lifestyle[49:15] – Eric’s advice for creators who feel stuck or disconnected[51:30] – Why radical self-ownership is the ultimate growth strategy Your Challenge This Week:Audit your content:Does it feel like you?What would change if you stopped performing and started expressing?Get Eric’s framework here or follow him on Instagram: @ericthayneJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to grow with clarity, simplicity, and authenticity? Apply here.Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram – @itsgeorgebryant

Ever feel like your business growth looks messy, unpredictable, or unsustainable?In this high-energy re-run solo episode, George breaks down a timeless metaphor that brings structure and clarity to the chaos: your business is a Christmas tree. From the foundational roots to the shining star at the top, you’ll learn how sustainable scaling is all about expansion, reflection, and aligned execution.What You’ll Learn in This Episode:How to use the “Christmas Tree” model to audit and grow your businessThe three core elements that make up the trunk of your businessWhy going wider isn’t always the answer to scalingWhat to do when you’re in a plateau or feeling burnt outHow pruning your business regularly keeps it aligned and sustainableThe value of knowing your “trunk” and anchoring back into itKey Takeaways:✔️The “trunk” of your business must be made up of: who you are, who you help, and how you help them✔️True growth comes from subtraction: cutting what’s not working✔️Expansion and reflection should happen in cycles: test, audit, trim, repeat✔️You can only care for one Christmas tree at a time: focus matters✔️Sustainable growth is built on clarity and alignment, not complexity or hustle Timestamps:[00:00] – Back-to-School Series intro: revisiting foundational lessons[04:00] – Why your business is like a Christmas tree[05:00] – Primal Life Organics story + lessons in full-out execution[08:00] – How reflection and iteration build mastery[10:00] – The Christmas Tree model explained[12:00] – The 3 key elements of the “trunk”[14:00] – Why scaling comes from cutting, not adding[16:00] – Reflection as the growth catalyst[18:00] – False narratives about constant growth[20:00] – Don’t plant multiple trees — focus and master one[24:00] – Knowing when to cap a tree and start anew[26:00] – Final thoughts and listener challenge Your Challenge This Week:Write down your business “trunk”:Who are you?Who do you serve?How do you help them?Then, audit your current business activities. What’s aligned? What needs to be pruned?Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here.Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram – DM him your “trunk” or thoughts on this episode: @itsgeorgebryant