Today's is part 4 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. In the previous episodes, I shared essential barriers to understanding why your customers aren't taking action, and how to mitigate distance in your customer journey. In today’s episode, I discuss how to ease uncertainty by giving you the four things you must share with your audience to increase their commitment.
Grab a pen and notepad and get ready to take your customer journey to the next level.
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In today’s episode, you’ll discover:
- How uncertainty in your customer journey prevents your customers from taking action
- Four things that you must share with your audience to increase commitment
- Practical examples of increasing conversion with your customers and a special gift
Time Stamps
00:00 Intro To Part 4 of The Catalyst
03:57 Question to the audience about Monday solo casts
06:18- How to create change in your customers
08:50 The job of The Catalyst
10:26 The definition of trialability
12:17 How to harness freemium
14:02 How to reduce upfront costs
15:48 How to drive discovery
18:18 How to make it reversible
22:02 How Neopphobia applies to your business
30:35 George adds a special bonus for you
Notable Quotes
“To create change, you have to understand what all the possibilities are, learn how to navigate them, and be able to create a solution” - GB.
“ Uncertainty makes people hit the pause button in your customer journey “ -GB.
As entrepreneurs, we must understand that the Catalyst's job is to increase our customer’s ability to say yes by making it easy, reducing friction and risk, and letting people try our services to reduce uncertainty. -GB
Uncertainty is a massive domino effect- GB.
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
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