The Optimize Podcast with Jay Abraham & Nick Sonnenberg Adam Bensman: Fixing a Corrupt and Fraudulent Industry
Dec 19, 2024
Adam Bensman, the "Roof Strategist" and founder of the Roofing and Solar Reform Alliance, discusses his mission to eradicate corruption in the roofing industry. He emphasizes the importance of community membership for ethical practices and training. The conversation delves into transforming traditional sales models into subscription-based systems focused on relationships. Bensman also highlights innovative revenue streams through partnerships and the significance of effective onboarding processes to enhance collaboration among members.
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RSRA Offerings
- The Roofing and Solar Reform Alliance (RSRA) offers sales training, community support, and a public endorsement.
- The RSRA vets applicants and has various membership tiers based on team size.
Fraudulent Beginnings
- Adam Bensman's first roofing interview taught him how to commit fraud.
- He made six figures in eight months, rose to COO, then burned out and switched to helping others.
Untapped Potential: Solar and Referrals
- Roofing companies should offer solar to existing clients; it's an easy upsell opportunity.
- Create systems for referrals; salespeople often don't pursue them effectively, despite training.