The Optimize Podcast with Jay Abraham & Nick Sonnenberg cover image

Adam Bensman: Fixing a Corrupt and Fraudulent Industry

The Optimize Podcast with Jay Abraham & Nick Sonnenberg

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Leveraging Partnerships for Business Growth

This chapter explores the benefits of leveraging partnerships to improve business operations, particularly by collaborating with individuals skilled in execution but lacking marketing expertise. The discussion also covers the formation of a group purchasing organization (GPO) to optimize vendor relationships while ensuring equitable compensation.

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