How Lucky Saint created the non-alcoholic beer category - Luke Boase, Founder

Aug 30, 2023

Luke Boase, Founder of Lucky Saint, the world's first alcohol-free only brand, shares his journey of creating a brand in the non-alcoholic beer category. Topics discussed include finding a brewing partner, raising money from investors, almost losing the business during COVID, and the challenges of making non-alcoholic beer appealing to consumers.