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A Media Operator
Stephanie Kaplan Lewis Talks About Bootstrapping Her Campus Media Over the Last Decade
Apr 8, 2024
Stephanie Kaplan Lewis, Co-founder and CEO of Her Campus Media, discusses bootstrapping her business. Topics include empowering Gen Z, campus chapters, pandemic career platform, revenue strategies, team structure, and lessons in building a community for media businesses.
46:26
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Quick takeaways
- Her Campus Media evolved from a student publication to a diverse Gen Z marketing ecosystem.
- The platform empowers aspiring journalists and college women through community-driven journalism.
Deep dives
Origin Story of Her Campus Media
Her Campus Media was founded by Harvard undergraduates as a digital platform that started as a student publication. Transitioning from a print magazine to an online platform allowed widespread access to college women across the country. The founders observed a gap in content tailored to college women not addressed by existing magazines, leading to the creation of Her Campus Media to empower aspiring journalists and cater to the unique needs of college women.
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