Cubicle to CEO 322. Replacing Yourself in Your Business: The Strategy That Increased Revenue By 94%
Oct 27, 2025
Pam Jordan, a Fractional CFO and founder of Pivot Business Group, shares her inspiring journey from being the bottleneck in her business to embracing the CEO role. She dramatically improved her revenue by 94% by stepping away from fulfillment and sales, hiring dedicated A-players, and establishing efficient systems. Pam discusses the importance of hiring a sales closer rather than lead generators and how packaging services can enhance client value. Her mindset shift towards delegation has empowered her team and expanded her firm's capabilities.
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Start Trigger: Bankruptcy Court Walkout
- Pam started Pivot Business Group after walking out of bankruptcy court and losing her job when the company she worked for filed bankruptcy.
- That event motivated her to build her own company and never be at someone else's mercy again.
Time As The Growth Ceiling
- Pam realized her time was the growth ceiling and being the primary fulfiller capped revenue.
- Removing herself from fulfillment required creating repeatable systems and playbooks others could follow.
Moment That Forced Outsourcing Sales
- At a conference a friend pointed out, "when you're out of office, sales is closed," which was a tipping point for Pam.
- She then recruited a full-time closer so sales continued even when she wasn't available.
