Speak Up: Develop Your Executive Presence & Leadership Communication Style

491: Why Many High Performers Fail In Leadership And Executive Presence —And How To Avoid Being One Of Them

Nov 26, 2025
In this engaging discussion, Mara Dorn, a billion-dollar health insurance sales leader, shares her journey managing over 500 agents. She delves into the critical transition from leading producers to leading leaders, highlighting the importance of influence and shared mission. Mara explains why top performers often stumble in leadership roles and offers practical tips on maintaining team culture during scaling. Additionally, she emphasizes the need for clear communication and accountability, equipping listeners with essential insights for executive success.
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INSIGHT

Influence Through A Core Leadership Layer

  • Scaling leadership focuses on influencing the leaders closest to the front line rather than directly managing everyone below you.
  • Mara Dorn emphasizes working with a core group of leaders who then relay and reinforce your message to the wider team.
INSIGHT

Cohesion Beats Total Agreement

  • Leading leaders requires buy-in and cohesion among the leadership team more than top-down control.
  • Shared core values, mission, and accountability make scaled leadership possible even without full agreement on every detail.
ADVICE

Use Public Metrics And Private Coaching

  • Do run transparent group meetings to show performance and create shared accountability.
  • Then coach privately to diagnose issues and implement improvement with one-on-one follow-through.
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