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The Thoughtful Entrepreneur
2073 – Embracing Self-Publishing in a Digital Age with 1106 Design’s Michele DeFilippo
Nov 22, 2024
Michele DeFilippo, founder of 1106 Design and a veteran in the book publishing industry, shares valuable insights on self-publishing. She discusses how platforms like Amazon are empowering authors, while emphasizing the continued importance of print books. Michele also delves into the challenges posed by AI in preserving authentic storytelling. Additionally, she highlights crucial marketing strategies for authors, stressing the need to understand their audience and the benefits of professional assistance.
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Quick takeaways
- Self-publishing enables authors to retain creative control and significantly higher royalties compared to traditional publishing methods.
- Identifying a target audience and developing effective marketing strategies are crucial for self-published authors to enhance visibility and success.
Deep dives
The Importance of Independent Publishing
Independent publishing allows authors to maintain control over their work while retaining a larger portion of the revenue. Traditional publishers often limit authors' input and yield very low royalty percentages, which can be as low as 90 cents per sale. By self-publishing, authors can manage all aspects of their book's production and distribution without relinquishing control. This approach empowers them to earn significantly more from each book sold, reinforcing the notion that authors can successfully navigate the publishing landscape on their own.
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