6min chapter

The Thoughtful Entrepreneur cover image

2073 – Embracing Self-Publishing in a Digital Age with 1106 Design’s Michele DeFilippo

The Thoughtful Entrepreneur

CHAPTER

Marketing Mastery for Authors

This chapter emphasizes the critical role of marketing in an author's success, highlighting the need to identify a target audience and address their problems before writing a book. It explores self-publishing options, the importance of transparency in pricing, and the value of professional assistance to ensure quality and marketability.

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