Proof
Award Winners: The Case of the Disappearing Franchise
Feb 1, 2024
Dr. Marcia Chatelain, Pulitzer-prize winning historian and fast food detective, explores the mysteries of three American franchises that disappeared without a trace. She investigates the rivalry between White Castle and White Tower, the rise and fall of Arthur Treachers fish and chips, and the intriguing story behind the disappearance of Mahalia Jackson's Glory Fried Chicken and Mini Pearl's Chicken.
46:49
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Quick takeaways
- Imitating successful chains, supply chain issues, and financial mismanagement are key challenges faced by failed fast food franchises.
- Higher fat content European style butter can greatly enhance the quality of baked goods.
Deep dives
The importance of butter in baking
European style butter like Plugra, with its higher fat content (82% butterfat), can make a noticeable difference in baked goods. It makes pastries flakier, cakes rise higher, and cookies crisp more easily.
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