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Award Winners: The Case of the Disappearing Franchise

Proof

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The Rise and Fall of Mahalia Jackson's Glory Fried Chicken and Mini Pearl's Chicken

This chapter delves into the fascinating story behind the disappearance of two franchise fast food chains, Mahalia Jackson's Glory Fried Chicken and Mini Pearl's Chicken. It explores the creative branding strategies, questionable financing methods, and the ultimate downfall of the Hooker brothers' ambitious venture. The chapter also discusses the legacy of the Hooker Brothers disaster and the impact it has had on the fast food industry.

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