Triggernometry's Big Moment: Entering the Guru Galaxy

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Oct 3, 2023

The hosts of Triggernometry discuss the attention and financial rewards in the guru-sphere, including their own experiences. They also address the importance of critical consumption and navigating cancel culture. The chapter explores their struggles as independent content creators, surpassing goals, and expanding their brand. The hosts reflect on their collaborative success and discuss trigonometry's future. They also talk about upcoming plans, compare fascism and communism, and touch on vaccination and listener feedback.

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ANECDOTE

Financial Difficulties

Triggernometry faced financial difficulties in late 2022, partly due to studio upgrade costs and COVID.
They had to cut salaries and needed a financial boost.

ANECDOTE

Financial Relief

Konstantin Kisin's Oxford Union speech provided significant financial relief for Triggernometry.
It generated substantial revenue, enabling them to pay salaries again.

ANECDOTE

Increased Media Opportunities

The Oxford speech clip earned £16,000 and gained 5.5 million views on Triggernometry's YouTube channel.
The speech led to increased media opportunities for Kisin, including appearances on Tucker Carlson's show and Jordan Peterson's podcast.

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In modern online ecosystems, attention and download metrics reign supreme. Sadly, the gurus are not immune to these incentives, with even the most successful, *cough* Jordan Peterson *cough*, regularly referencing how many people watched their latest video or how many subscribers they have on their 'brave freethinker' tier.

Alongside the attention metrics, you also have the interpersonal networks (and dinner opportunities) that matter so much to the guru-sphere. Celebrity interviews, cross-promotional content and collabs, a PragerU video, a shoutout from Joe Rogan, a long-form discussion with RFK Jnr, dinner and a phone call with Eric Weinstein... such are the untold wonders that await anyone who dares to challenge the 'mainstream' orthodoxy by endorsing some element of the contrarian canon (vaccines are dangerous and public health measures were authoritarian, Biden is terrible/Trump isn't that bad, the mainstream media is afraid to discuss paedophiles, etc.).

It's very easy to see the impact of the financial and interpersonal incentives in the guru-sphere but what is not as common is for those involved in the hustle to talk transparently about how it all works. Enter Konstantin Kisin and Francis Foster, the hosts of Triggernometry.

In a recent episode, they lay all of this bare by discussing how Konstantin's viral rhetoric-heavy speech at the Oxford Union (decoded in a previous episode) led to very tangible attention and financial rewards but, perhaps more importantly, the newfound respect of a class of celebrity commentator they had always aspired to belong to. With the encouragement of these intellectual heavyweights they now have BIG plans for a Triggernometry media network!

So join us for this refreshing look at the inner workings of the Gurusphere through the hungry eyes of the Triggernometry boys!

Also on this episode: some updates on previous gurus (Russell Brand & Ibram X. Kendi), discussion of good(!) alternative media content, personal reflections on what Orwellian governments look like, and the psychology of riding roller coasters. Something for everyone!

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