In modern online ecosystems, attention and download metrics reign supreme. Sadly, the gurus are not immune to these incentives, with even the most successful, *cough* Jordan Peterson *cough*, regularly referencing how many people watched their latest video or how many subscribers they have on their 'brave freethinker' tier.

Alongside the attention metrics, you also have the interpersonal networks (and dinner opportunities) that matter so much to the guru-sphere. Celebrity interviews, cross-promotional content and collabs, a PragerU video, a shoutout from Joe Rogan, a long-form discussion with RFK Jnr, dinner and a phone call with Eric Weinstein... such are the untold wonders that await anyone who dares to challenge the 'mainstream' orthodoxy by endorsing some element of the contrarian canon (vaccines are dangerous and public health measures were authoritarian, Biden is terrible/Trump isn't that bad, the mainstream media is afraid to discuss paedophiles, etc.).

It's very easy to see the impact of the financial and interpersonal incentives in the guru-sphere but what is not as common is for those involved in the hustle to talk transparently about how it all works. Enter Konstantin Kisin and Francis Foster, the hosts of Triggernometry.

In a recent episode, they lay all of this bare by discussing how Konstantin's viral rhetoric-heavy speech at the Oxford Union (decoded in a previous episode) led to very tangible attention and financial rewards but, perhaps more importantly, the newfound respect of a class of celebrity commentator they had always aspired to belong to. With the encouragement of these intellectual heavyweights they now have BIG plans for a Triggernometry media network!

So join us for this refreshing look at the inner workings of the Gurusphere through the hungry eyes of the Triggernometry boys!

Also on this episode: some updates on previous gurus (Russell Brand & Ibram X. Kendi), discussion of good(!) alternative media content, personal reflections on what Orwellian governments look like, and the psychology of riding roller coasters. Something for everyone!

Links

• What's Next for TRIGGERnometry
• Our previous decoding of the Oxford Union speech
• Chris' Twitter thread on Konstantin's origin story
• Surfing the Discourse: Analysing the Right-Wing Reactions to the Russell Brand Scandal (feat Ben Shapiro, Dave Rubin, and more!)
• NY Times: Ibram X. Kendi and the Problem of Celebrity Fund-Raising
• Russell Brand accused of rape, sexual assault and emotional abuse
• BBC: Pat Finucane: A murder with 'collusion at its heart'
• Why They Hate Jordan Peterson - Konstantin Kisin
• Why Communism is Even Worse Than Fascism - Konstantin Kisin