Netflix is Well-Positioned to Lead in Bundling and CTV Ads

Netflix boasts 40 million ad-tier subscribers, positioning it as a frontrunner in streaming bundles. The partnership with Roku and Major League Baseball marks a pivotal shift in sports streaming. The acquisition of NFL streaming rights for Christmas 2025 highlights their shift toward live sports. Additionally, Netflix is set to revolutionize the ad-supported landscape with new tech and potential bundling opportunities. The exploration of immersive experiences via Roblox could further strengthen their competitive edge.