3min chapter

Inside The Stream cover image

Netflix is Well-Positioned to Lead in Bundling and CTV Ads

Inside The Stream

CHAPTER

Netflix's Strategic Shift Toward Live Sports and Advertising

This chapter explores Netflix's acquisition of streaming rights for NFL games on Christmas Day starting in 2025, highlighting their strategy to integrate live sports into their platform. The discussion also includes potential expansions into live news and the broader implications for streaming services hosting significant events.

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