Netflix is Well-Positioned to Lead in Bundling and CTV Ads
Inside The Stream
00:00
Netflix and the Ad-Supported Streaming Landscape
This chapter explores Netflix's recent upfront presentation, focusing on its 40 million ad-supported subscribers and comparing its strategy to Amazon's higher adoption rates. It discusses Netflix's plans for a new ad tech platform, potential bundling with other services, and its strong position in the connected TV market.
Transcript
Play full episode
