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10min chapter
Netflix is Well-Positioned to Lead in Bundling and CTV Ads
Inside The Stream
Netflix and the Ad-Supported Streaming Landscape
This chapter explores Netflix's recent upfront presentation, focusing on its 40 million ad-supported subscribers and comparing its strategy to Amazon's higher adoption rates. It discusses Netflix's plans for a new ad tech platform, potential bundling with other services, and its strong position in the connected TV market.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode