
Serious Coin
What is Luxury When Nothing is Beyond Your Means? with Winston Chesterfield
Apr 17, 2024
Winston Chesterfield, founder of Barton, discusses luxury for the ultra-wealthy, their spending habits, and how brands can meet their needs. Topics include high-end restaurants' empty tables, personalized luxury experiences, digital age impact, wealthy sensitivity, family legacy, and wealth management.
25:29
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Quick takeaways
- Luxury for the ultra-wealthy emphasizes exclusivity and unique experiences, such as extravagant events that cannot be replicated.
- Brands in the luxury sector should prioritize stewardship by offering personalized, hands-on service without over-reliance on technology.
Deep dives
The Importance of Unique Luxury Experiences for the Wealthy
For the ultra-wealthy, having a sense of exclusivity and uniqueness in luxury experiences is paramount. These individuals value experiences that cannot be replicated, as it enhances the perception of exceptional service and makes their time feel truly well spent. Examples like extravagant birthday parties for their children showcase their desire for one-of-a-kind moments that can never be repeated.
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