

Serious Coin
Kelly Willis Green
There’s no rule book for handling wealth—and rarely do we talk about what it really means to have it, spend it, invest it, or give it away. Serious Coin is a podcast for people who want to thrive with their wealth. In candid conversations with wealth holders and their advisors, host Kelly Willis Green explores the practical, emotional, and lifestyle dimensions of affluence. As a wealth coach and former wealth marketing exec who came into affluence by marriage, Kelly brings both personal and professional insight to her conversations.
Episodes
Mentioned books

Oct 29, 2025 • 26min
Journey into Uncharted Luxury Travel with Francesco Galli Zugaro
In today’s episode of Serious Coin, I’m speaking to the traveller in you—because I know you’ve been to iconic destinations, had five-star experiences, and always ask the same question: “Where next?” Well, this episode might have the answer.Joining me is Francesco Galli Zugaro, founder and CEO of Aqua Expeditions. Aqua has redefined luxury and adventure through small-ship expeditions to some of the most remote and beautiful places on Earth. I spoke with Francesco about creating experiences that money alone can’t buy, how he built Aqua from the ground up, and how he thoughtfully brought his adult children into the business.Tune in to learn about your next adventure and how Francesco turned his passion for travel into a category-redefining business.Key highlights-How Francesco blended luxury with authenticity in remote regions of the Amazon, Mekong, Indonesia and more.-The art of small details that elevate guest experience.-Lessons from integrating his adult children into a growing business.-The emotional journey and strategy behind selling a majority stake.-How he thinks about “healthy risk” in business and life.Links and resourcesExplore Aqua Expeditions and their portfolio of cruises and river journeys: https://www.aquaexpeditions.com/Interview with Francesco on the challenges of building a luxury brand in remote destinations: https://www.forbes.com/sites/rachelingram/2024/07/04/how-aqua-expeditions-ceo-built-a-luxury-tourism-brand-on-waters-less-explored/About Serious Coin & Kelly Willis GreenSerious Coin is where I explore the stories behind wealth—not just the numbers, but the meaning, intention, and creativity that drive how we live. I’m Kelly Willis Green, your host and wealth coach, and I believe growth comes from exploring both our outer and inner worlds.If this episode inspires you, would you leave a five-star review or share it with someone who’d enjoy this journey? Got ideas for future episodes? Email me at seriouscoinpodcast@gmail.com.Connect + follow usYou can find Kelly’s work and content at her website:https://www.kellywillisgreen.com/Kelly on LinkedIn:https://www.linkedin.com/in/kellywilliscanada/Connect with us:seriouscoinpodcast@gmail.comProduction by Keenliihttps://www.keenlii.com

Oct 22, 2025 • 44min
Helicopter Parenting in a Gulfstream: How Wealth Complicates Parenting—And What to Do About It with Jessica McGawley
Welcome back to season seven of Serious Coin.This season is packed with conversations I’m eager to share. We have lots of great episodes ahead of us.And now, for the first time, we’re coming to you via a video podcast which can be watched on YouTube and Spotify, so come check us out in video format.In today’s episode of Serious Coin, I’m talking to parents, future parents, and anyone curious about how wealth shapes identity: because kids raised in affluent families face unique emotional, social, and psychological pressures.Joining me is Jessica McGawley, founder of Dallington, a London-based advisory firm that works with ultra-high-net-worth families to raise grounded, motivated, and emotionally resilient children.Jessica and her team partner with parents and young adults (teenagers/20-somethings) to navigate the challenges unique to those raised in wealth. In our conversation, Jessica shares practical insights every parent will want to hear.Tap in to hear how to build connection, accountability, and character in children whose world often looks very different than their peers.Key highlights:-The three biggest concerns affluent parents wrestle with: entitlement, motivation, and isolation.-How to shift from guilt or over-compensation to boundaries and values.-Why kids sometimes hide their families’ wealth—and how to talk about it.-Tips for giving power and responsibility (without losing control).-How parents can model a healthy relationship with money so kids internalize it.Links & resources:Dallington: Jessica McGawley’s firm—offerings, methodology, programs for families https://www.dallington.co/About Serious Coin & Kelly Willis GreenSerious Coin is where I explore the stories behind wealth—not just the numbers, but the meaning, intention, and creativity that drive how we live. I’m Kelly Willis Green, your host and wealth coach, and I believe growth comes from exploring both our outer and inner worlds.If this episode inspires you, would you leave a five-star review or share it with someone who’d enjoy this journey? Got ideas for future episodes? Email me at seriouscoinpodcast@gmail.com.Connect + Follow usYou can find Kelly’s work and content at her website:https://www.kellywillisgreen.com/Kelly on LinkedIn:https://www.linkedin.com/in/kellywilliscanada/Connect with us:seriouscoinpodcast@gmail.comProduction by Keenliihttps://www.keenlii.com

20 snips
Mar 26, 2025 • 35min
Breaking Barriers in Family Wealth with Simran Kang
Is it still harder for female founders to succeed in 2025? And what if you’re a South Asian woman from an immigrant family with no background in tech, building one of the fastest-growing fintech companies? In this episode, I sit down with Simran Kang, founder and CEO of MyFO, a leading family office software solution recently recognized by Forbes and UBS. Simran shares her journey from growing up in a traditional Punjabi family in Edmonton to launching and scaling a company that’s changing how ultra-wealthy families manage their wealth.Key Highlights:The challenges Simran faced as a female, non-technical founder raising capital in the fintech space How MyFO addresses the unique needs of family offices and wealth ownersThe spending patterns and financial concerns of ultra-high-net-worth familiesLessons from her upbringing that shaped her entrepreneurial pathThis wide-ranging conversation offers a rare glimpse into the intersection of wealth, technology, and leadership, with insights from someone who’s breaking barriers in every sense.Links and Resources:https://myfo.tech/Connect with Us: seriouscoinpodcast@gmail.comSerious Coin creator and host, Kelly Willis Green is a professional wealth coach to individuals who want to develop a healthier, more intentional relationship with their wealth. A Certified Money Coach since 2103, Kelly spent 25 years in wealth management as a marketing professional and came into affluence through marriage, bringing both a professional and personal perspective to her client work and her podcast conversations about wealth – its complexities, privileges, opportunities and challenges.We’ve heard from many listeners who haveenjoyed the topics we explore, which have led to rich conversations in your own lives. As you know with podcasts, listener support is essential. So please, if you’re enjoying the content, would you be kind enough to take a moment to give us a five-star rating, a review and share it within your own networks. It would mean a lot. And if there are any topics you’d like to hear about, send us a note at seriouscoinpodcast@gmail.com.Thanks again for listening to Serious Coin.

Mar 19, 2025 • 37min
What Does Wealth Mean for Your Marriage? Exploring the Love/Money/Power Triangle with Don Opatrny
Is love different when wealth is in the mix? What happens when power, money, and emotions collide in a relationship? We often talk about love in grand, universal terms— ‘over the moon in love’ ‘a relationship written in the stars.’ Don Opatrny describes the intersection of love and wealth as something much rarer… like a meteor passing by Earth. Don is a Licensed Marriage and Family Therapist who works with some of the world’s wealthiest couples. As co-founder and President of the Lovins Group, he specializes in helping families of generational wealth navigate their most important relationships. With experience serving on the Leaders Council of the Ultra High Net Worth (UHNW) Institute and on multiple family business and nonprofit boards, Don brings deep insight into the challenges that money creates in marriage and family dynamics. Wealth adds complexity to love—but it doesn’t have to break it. Listen in for insights that can help you strengthen your most important relationships.Key Highlights: Why the ability to give and receive is critical inwealthy relationships How sudden wealth can reshape our sense of belonging The shifting power dynamics in couples with major financial success The unique challenges for first-generation wealth creators in love and marriage What families of wealth can do to build stronger, lasting relationshipsLinks and Resources: To receive a copy of the 8 major challenges for wealthy couples or a copy of the Lovins’ Group gratitude practice, reach out to Info@LovinsGroup.comConnect with Us: seriouscoinpodcast@gmail.comSerious Coin creator and host, Kelly Willis Green is a professional wealth coach to individuals who want to develop a healthier, more intentional relationship with their wealth. A Certified Money Coach since 2103, Kelly spent 25 years in wealth management as a marketing professional and came into affluence through marriage, bringing both a professional and personal perspective to her client work and her podcast conversations about wealth – its complexities, privileges, opportunities and challenges.We’ve heard from many listeners who haveenjoyed the topics we explore, which have led to rich conversations in your own lives. As you know with podcasts, listener support is essential. So please, if you’re enjoying the content, would you be kind enough to take a moment to give us a five-star rating, a review and share it within your own networks. It would mean a lot. And if there are any topics you’d like to hear about, send us a note at seriouscoinpodcast@gmail.com.Thanks again for listening to Serious Coin.

Mar 12, 2025 • 34min
Don’t Wait Until It’s Too Late: Estate Essentials for Wealthy Individuals with Michael Arlein
I know estate planning is not the most thrilling topic, but trust me—you don’t want to miss this one. Because having peace of mind around your estate plan one of the most important things you can do for your family and legacy – and your own peace of mind! My husband and I are in the process of updating our estate plans and what I learn I like to share.Joining me to shed light on the estate essentials is Michael Arlein, a former investment banker and now a top New York-city estates lawyer. Michael Arlein is Chair of the Trusts and Estates group law firm Patterson Belknap where he advises high net worth individuals, entrepreneurs and founders of some of today’s fastest growing companies on tax and estate planning. In this episode, Michael breaks down the essentials that every wealthy individual needs to know. Key Highlights: Best practices: what other high net worth individuals have done to better organize their affairs When your spouse (or children) should – and should not – be named executor The pros and cons of an institutional executor The most important decision to make regarding your power of attorneyDon’t put this off. Your future self (and your family) will thank you.Links and Resources:Michael ArleinConnect with Us: seriouscoinpodcast@gmail.comSerious Coin creator and host, Kelly Willis Green is a professional wealth coach to individuals who want to develop a healthier, more intentional relationship with their wealth. A Certified Money Coach since 2103, Kelly spent 25 years in wealth management as a marketing professional and came into affluence through marriage, bringing both a professional and personal perspective to her client work and her podcast conversations about wealth – its complexities, privileges, opportunities and challenges.We’ve heard from many listeners who haveenjoyed the topics we explore, which have led to rich conversations in your own lives. As you know with podcasts, listener support is essential. So please, if you’re enjoying the content, would you be kind enough to take a moment to give us a five-star rating, a review and share it within your own networks. It would mean a lot. And if there are any topics you’d like to hear about, send us a note at seriouscoinpodcast@gmail.com.Thanks again for listening to Serious Coin.

Mar 5, 2025 • 32min
From Founder to Funder: Mastering the Art of VC Investing with Financial Icon Joe Canavan
This episode is about how to succeed in one of the mostseductive—and yet challenging—asset classes for investors: venture capital. I’m talking to financial icon, Joe Canavan about how he went from serial entrepreneur and business builder to private investor… one who’s been crushing it in the world of startups. Key Highlights: Joe Canavan’s process for investing in start-ups that has allowed him to post an 80%+ success rate The mindset shift required to move from business operator to VC investor What to look for at the capital table when you’re investing What kind of time horizons are needed for VC investing Joe’s uncommonly disciplined process for predicting trends and manifesting his personal and professional goalsJoe Canavan:Joe Canavan is an icon in the financial services industry with extensive experience as an executive, entrepreneur and venture investor. His most recent leadership role saw him leave the board of Next Canada after 9 years and become CEO. He reshaped the organization and positioned it for the future replacing himself after 2 1/2 years with his 2IC and has returned to the board. Prior to that he was charged with the responsibility of merging Aston Hill Financial and Front Street Capital, renamed LOGiQ Asset Management, which was ultimately sold to Purpose Investments.Joe has also held the positions of Chairman and CEO of Assante Wealth Management. He and his team restructured and drove Assante to all time high asset levels as a division of CI Financial. Prior to that he founded and built Synergy Asset Management in partnership with RBC in 1997 which was one of Canada’s fastest growing asset management companies until it was acquired by CI Financial. Before Synergy, Joe founded and launched GT Global (Canada) in partnership with the Princely Family of Liechtenstein. It quickly grew to a multi-billion dollar asset management company and was awarded "Fund Company of the Year" before being sold to Invesco Trimark. As Vice President, Director of National Sales, Joe helped build Fidelity Investment Canada from $60 million to $6 billion. Joe was awarded “Person of Influence of the Decade” during the 2004 Canadian Investment Awards, was honoured as Concordia University’s “Alumnus of the Year” in 2006, and was also the recipient of the Queen Elizabeth Diamond Jubilee II Medal in 2012. Joe completed a Bachelor of Business Administration, Business at Concordia University and holds an OPM, Business from Harvard Business School.Connect with Us: seriouscoinpodcast@gmail.comSerious Coin creator and host, Kelly Willis Green is a professional wealth coach to individuals who want to develop a healthier, more intentional relationship with their wealth. A Certified Money Coach since 2103, Kelly spent 25 years in wealth management as a marketing professional and came into affluence through marriage, bringing both a professional and personal perspective to her client work and her podcast conversations about wealth – its complexities, privileges, opportunities and challenges.We’ve heard from many listeners who haveenjoyed the topics we explore, which have led to rich conversations in your own lives. As you know with podcasts, listener support is essential. So please, if you’re enjoying the content, would you be kind enough to take a moment to give us a five-star rating, a review and share it within your own networks. It would mean a lot. And if there are any topics you’d like to hear about, send us a note at seriouscoinpodcast@gmail.com.Thanks again for listening to Serious Coin.

Feb 26, 2025 • 38min
Growing up Fleming: Legacy, Leadership and Life Lessons with Matthew Fleming
I sit down with the enormously engaging Matthew Fleming, a man of extraordinary accomplishments and heritage. He is a partner at multi-family office, Stonehage Fleming, a former professional All-England cricketer, a former officer in the British army and a member of the multi-generational enterprising Fleming family, whose scions include Ian Fleming of James Bond fame! As a Partner and Head of Family Governance and Succession at Stonehage Fleming, a prominent London-based multi-family office serving global families of wealth, Matthew Fleming brings professional and personal insights to help clients craft meaningful legacies that transcend generations. In this episode, Matthew delves into his upbringing within a storied family whose legacy extends from the founding of the investment bank Robert Fleming & Co. in 1873 to the cultural phenomenon of 007. He shares candid reflections on the pivotal moments that shaped him, both as a young man and as a parent, and reveals how his unique background influenced his career in family governance.Key Highlights: Growing Up a Fleming: Matthew offers a glimpse into the unique challenges and privileges of being part of a family with such a storied legacy. Career in Family Governance: Insights into how Matthew’s experiences prepared him for his role at Stonehage Fleming, where he guides families through the complexities of intergenerational wealth transfer. Life Lessons from Cricket and the Military: Lessons in leadership, discipline, and teamwork that have served him both personally and professionally. Legacy and Identity: A thoughtful discussion on the balance between honoring a family’s past and creating a future that reflects individual aspirations.Links and Resources:Matthew FlemingLearn more about Stonehage FlemingConnect with Us: seriouscoinpodcast@gmail.comSerious Coin creator and host, Kelly Willis Green is a professional money coach to affluent individuals who want to develop a healthier, more intentional relationship with their wealth. A Certified Money Coach since 2103, Kelly spent 25 years in wealth management as a marketing professional and came into affluence through marriage, bringing both a professional and personal perspective to her client work and her podcast conversations about wealth – its complexities, privileges, opportunities and challenges.We’ve heard from many listeners who have enjoyed the topics we explore, which have led to rich conversations in your own lives. As you know with podcasts, listener support is essential. So if you’re enjoying the content, would you be kind enough to take a moment to give us a five-star rating, a review and share it within your own networks. It would mean a lot. And if there are any topics you’d like to hear about, send us a note at seriouscoinpodcast@gmail.com.Thanks again for listening to Serious Coin.

Apr 17, 2024 • 25min
What is Luxury When Nothing is Beyond Your Means? with Winston Chesterfield
Winston Chesterfield, founder of Barton, discusses luxury for the ultra-wealthy, their spending habits, and how brands can meet their needs. Topics include high-end restaurants' empty tables, personalized luxury experiences, digital age impact, wealthy sensitivity, family legacy, and wealth management.

Apr 10, 2024 • 32min
Am I Wealthy? Who and What Defines “Rich” in the 21st Century with Winston Chesterfield
Winston Chesterfield, founder of Barton, discusses wealth tiers, personality traits of wealth creators, and common spending habits among the affluent. The podcast explores the characteristics of self-made ultra high net worth individuals and their preferences for luxury experiences.

Apr 3, 2024 • 40min
Choosing Wisely: The Art of Selecting a Money Manager with Biff Matthews
Wealth creation leads to wealth management. And for many people, choosing a money manager falls outside their expertise and comfort zone. Which can lead to ill-considered choices, or a disappointing experience.
Could that explain why, according to PWC, almost half of all high-net-worth investors plan to change or add wealth managers within the next two years?
I’m talking with my friend Biff Matthews about factors to consider when hiring a new money manager, or assessing one you already have.
Biff Matthews is a retired investment industry veteran, founder of two successful private wealth firms, writer, a former corporate lawyer and Oxford University graduate.
Our conversation pulls back the curtain on the investment industry to help listeners make more informed and confident choices about who should manage their wealth.
https://www.linkedin.com/in/r-b-biff-matthews-49364731/?originalSubdomain=ca
https://www.theglobeandmail.com/investing/investment-ideas/article-why-is-it-so-hard-to-beat-index-funds/
https://en.wikipedia.org/wiki/A_Random_Walk_Down_Wall_Street
https://www.goodreads.com/book/show/110672.The_Only_Investment_Guide_You_ll_Ever_Need
https://longviewassets.com/
Serious Coin creator and host is Kelly Willis Green. Having spent a career as a marketing professional in wealth management and having come into affluence through marriage, Kelly brings both a personal and professional perspective to conversations about wealth – its complexities, privileges, opportunities and challenges.
Visit our website and stream episodes here: https://podcasters.spotify.com/pod/show/serious-coin/episodes/Introducing-Serious-Coin-e1c8rmu


