Millionaire University Chris Brown's Path to Financial Freedom With Billboards (MU Classic)
May 26, 2025
Chris Brown, owner of 'Signs of Good', shares his journey to financial freedom through billboards. He turned his side hustle into a lucrative business, earning over $30,000 a month before retiring at 42. Chris discusses how to acquire profitable billboard locations and the benefits of digital versus static billboards. He emphasizes the importance of effective messaging and teamwork in advertising. With practical tips for new entrepreneurs, Chris highlights mentorship's role in achieving success and maintaining a balanced lifestyle.
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Chris's First Billboard Purchase
- Chris Brown found his first billboard while driving to work and noticed it hadn't changed for years.
- He tracked down the owner through county records and bought it during the financial crisis for $75,000, including the land.
Regulations Increase Billboard Value
- Billboard regulations limit new billboards, increasing the value of existing ones.
- This regulatory environment creates opportunities for owners due to limited competition and high visibility.
Leasing Billboard Land Explained
- Billboard land leasing is common with farmers who are used to leasing land for various purposes.
- Federal highways restrict billboard placement, but local leases or purchases are feasible and flexible.
