Billboard Pricing and Design Insights

This chapter explores the pricing dynamics of both analog and digital billboards, emphasizing the influence of location on costs. The discussion also covers effective design strategies for billboard advertisements, highlighting common pitfalls and the financial aspects of setting up campaigns.

Play episode from 19:28

chevron_right

Transcript

chevron_right

Transcript

Episode notes

#424 Our host Brian Gearin interviews Chris Brown, owner of 'Signs of Good' to discuss how he achieved financial freedom through his nearly passive billboard company. Chris shares his inspiring journey of establishing a successful billboard company while working a day job.

Starting in 2011, he grew his side hustle into a thriving business generating over $30,000 per month, leading to his financial freedom and early retirement at 42. Chris reveals the process of acquiring and building lucrative billboard locations, navigating the advertising industry, and creating a nearly passive income stream. The discussion highlights the importance of mentorship, persistence, and the potential for significant returns in the billboard business.

Learn how Chris manages his business with minimal hands-on involvement, and discover the broader principles of entrepreneurship and generosity that guide his success.

(Original Air Date - 6/21/24)

What we discuss with Chris:

+ Chris Brown's Journey into Billboards

+ Acquiring the First Billboard

+ Expanding the Billboard Portfolio

+ Building Your Own Billboards

+ Leasing vs. Buying Land for Billboards

+ Digital vs. Static Billboards

+ Fitting Graphics for Print

+ Design Recommendations for Advertisers

+ Importance of Clear Messaging

+ Traffic Counts and Analytics