The Story
The TikTok election wars
Jun 19, 2024
Data journalist Matilda Davies and Red Box editor Lara Spirit discuss the influence of TikTok on the UK election, highlighting the unique campaign strategies of political parties and the impact of social media on young voters. Topics include user-generated content, polarisation, and the role of TikTok in political communication.
28:45
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Quick takeaways
- TikTok is influencing UK election campaigns with Labour and Conservatives using different approaches to reach younger audiences through viral content and seriousness.
- Concerns arise over potential polarization and regulation challenges, as TikTok's ability to target content may impact policy discussions and voter turnout.
Deep dives
The Impact of TikTok on the UK Election Campaigns
TikTok is playing a significant role in the UK election campaigns, with the Labour and Conservative parties utilizing the platform to reach a younger audience. The parties are focused on creating viral content that resonates with users, with Labour adopting a more playful and humorous approach, while the Conservatives maintain a serious tone. TikTok's algorithms and demographics, primarily popular with the younger population, are influencing campaign strategies and content creation.
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