The TikTok election wars
The Story
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Political Parties' Strategies on TikTok in the UK General Election
Exploring how Labour and the Conservatives are utilizing TikTok as a platform for political engagement in the UK general election, focusing on content creation and reaching new audiences. The chapter delves into the significance of user-generated content and the different approaches taken by the two parties to connect with voters through unconventional strategies on the platform, while highlighting the impact and potential influence of TikTok on political strategies and demographics.
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