The TikTok election wars
The Story
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The Impact of TikTok on the UK General Election Campaign
This chapter delves into the influence of TikTok on the UK election campaign, with a focus on the Conservative party's video on national service for 18-year-olds. It explores how TikTok has become a significant platform for political campaigning due to its large and young audience. The conversation with a data journalist from The Times and The Sunday Times sheds light on the use of data in stories and the evolving strategies of political parties on TikTok.
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