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9min chapter
The TikTok election wars
The Story
The Impact of TikTok on the UK General Election Campaign
This chapter delves into the influence of TikTok on the UK election campaign, with a focus on the Conservative party's video on national service for 18-year-olds. It explores how TikTok has become a significant platform for political campaigning due to its large and young audience. The conversation with a data journalist from The Times and The Sunday Times sheds light on the use of data in stories and the evolving strategies of political parties on TikTok.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode