Social Media Marketing Podcast
Targeting Website Visitors With Emails: How to Use Email Retargeting
May 11, 2023
Steve Chou, an expert in targeting website visitors and using email retargeting strategies, discusses the significance of email marketing in 2023 and the power of email and SMS in building and owning an audience. He also explores the concept of email retargeting and user information collection, as well as email retargeting's ROI and tracking. The episode ends with a mention of bonuses, workshops, and connecting with the guest on social media.
43:15
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Quick takeaways
- Targeting website visitors with emails can lead to higher return on ad spend compared to other methods of email acquisition.
- Building an audience through email marketing is crucial for businesses, reducing dependence on social media platforms and algorithms.
Deep dives
Targeting website visitors with emails
One of the main topics discussed in this podcast episode is the strategy of targeting website visitors with emails. The guest, Steve Chu, shares how he uses a service to identify and collect email addresses from website visitors who show purchase intent, such as adding items to their shopping cart. He emphasizes the importance of using this strategy in a safe and ethical manner, ensuring that the emails gathered have explicit purchase intent and providing clear opt-out options. Steve also highlights the potential benefits of this approach, including a higher return on ad spend compared to other methods of email acquisition.
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