Targeting website visitors with emails

One of the main topics discussed in this podcast episode is the strategy of targeting website visitors with emails. The guest, Steve Chu, shares how he uses a service to identify and collect email addresses from website visitors who show purchase intent, such as adding items to their shopping cart. He emphasizes the importance of using this strategy in a safe and ethical manner, ensuring that the emails gathered have explicit purchase intent and providing clear opt-out options. Steve also highlights the potential benefits of this approach, including a higher return on ad spend compared to other methods of email acquisition.