17min chapter

Social Media Marketing Podcast cover image

Targeting Website Visitors With Emails: How to Use Email Retargeting

Social Media Marketing Podcast

CHAPTER

Email Retargeting and User Information Collection

This chapter explores the concept of email retargeting and the collection of user information from website visitors. It discusses services that can grab email addresses from visitors and put them in a user's database, as well as strategies for capturing email addresses and using reminder sequences. The chapter also emphasizes the importance of email deliverability, engagement, and maintaining a high email reputation.

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