Tiger Woods, Michael Jordan, LeBron James, and Magic Johnson are the few sportspeople who have achieved success on and off the field, becoming billionaires. The podcast explores their secrets and speculates on future athletes who could join the list. It also discusses Nike's storytelling, the significance of basketball in China, racial inequality in sports, and the barriers faced by female athletes.
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Quick takeaways
Becoming a billionaire athlete requires a combination of playing careers, strategic investments, and endorsement deals.
Female athletes' earning potential is expected to significantly increase in the future due to the growth of women's sports.
Deep dives
Key Points on Athletes Becoming Billionaires
Michael Jordan, Tiger Woods, LeBron James, and Magic Johnson have all become billionaires through a combination of playing careers and strategic investments and endorsement deals. Michael Jordan's brand brought in roughly $5 billion to Nike in 2022, and he sold his majority stake in the Charlotte Hornets for $3 billion. Tiger Woods made $1.1 billion, primarily through endorsement deals, real estate investments, and golfing ventures. LeBron James earned over $430 million on the court and reached $1 billion through endorsement deals and equity in brands. Magic Johnson became a billionaire through a 60% ownership stake in Equitrust and various investments.
Factors Contributing to Athlete's Success
To reach billionaire status, athletes need a combination of vision, talent, entrepreneurial drive, and the ability to see themselves as more than just athletes. They assemble teams in marketing and investments to maximize their career success, and they interact with each other to share opportunities. Building consumer confidence and associating themselves with high-quality brands help athletes monetize their success.
Challenges and Potential for Female Athletes
Currently, no female athlete has reached billionaire status, but the growth of women's sports is expected to change this in the future. Despite challenges and historical disadvantages, it is predicted that in 40 to 50 years, there will be a significant increase in female athletes' earning potential.
Only four sportspeople have turned success on the field to success in business, making it to the 10 figure club.
Tiger Woods, Michael Jordan, Lebron James and Magic Johnson, the last to join in October 2023, according to the wealth-tracking business magazine, Forbes.
Matt Lines finds out the secrets behind the fortunes of these four athletes and who could be joining the list in future.