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2min chapter
The making of a billionaire athlete
Business Daily
The Power of Nike's Storytelling and Athlete Sponsorships
This chapter explores how Nike has successfully built its brand by selling powerful human stories instead of just focusing on its products. It discusses their marketing strategy and the role of athletes, particularly in the basketball realm, to market more than just sportswear.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode