Fashion e-commerce expert Carol Hilsum discusses the future of shopping, Web3, AI, and spatial computing. Topics include evolving fashion tech, challenges in e-commerce, Web3 impact on luxury fashion, and buzzwords like 'fidgetile' and 'NFT'. Hilsum also shares insights on the metaverse, consumer values, and shopping preferences.
Web3 is reshaping fashion e-commerce with AI and spatial computing.
Utilizing Web3 tech like AI and tokenized loyalty programs for innovation in fashion retail.
Deep dives
The Evolution of Fashion Retail
Fashion retail is evolving with the rise of social commerce, algorithms, and changing consumer values. The podcast explores the shift towards Web 3, where the internet's third phase impacts how clothes are bought.
Carol Hillsome's Journey in Fashion Tech
Carol Hillsome, a digital innovation expert, shares her experiences starting from Topshop in the 90s to founding Studio 3. Her work highlights the transformation of fashion e-commerce through Web 1 to Web 3.
Innovations in E-Commerce Technology
Farfetch's tech advancements, like Farfetch Platform Solutions, set it apart in e-commerce. Carol Hillsome's work with startups and investments, like Eon Group, showcases the use of technology to enhance fashion e-commerce experiences.
Challenges and Future Trends
Fashion e-commerce faces challenges due to high operational costs, evolving consumer behaviors, and increased reliance on digital marketing. Future trends include leveraging Web3 technologies, like AI and tokenized loyalty programs, to drive innovation and sustainability in the industry.
On Vogue Business’s Future of Shopping podcast, presented by Worldpay, senior innovation editor Maghan McDowell is joined by Carol Hilsum, who has spent two decades in fashion e-commerce, including TopShop, Net-a-Porter and Farfetch. In this episode, she shared her predictions for the future and her perspectives on artificial intelligence, Web3 and spatial computing, among other hot topics.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.