Innovating Fashion Tech: From Startups to E-Commerce Giants

This chapter explores the evolution of fashion tech, from the early days of e-commerce at Topshop in 2005 to pioneering online shopping experiences at Net-A-Porter. It discusses the challenges faced, such as building personalized shopping experiences and the impact of statistics in shaping e-commerce. The chapter also delves into the comparison between platforms like Net-a-Porter and Farfetch, highlighting the use of technology to enhance the luxury fashion online shopping experience.

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