

010: The Real Economics Behind Taylor Swift’s Masters and Other Lessons From the Music Industry with Dan Runcie
Nov 2, 2023
Dan Runcie, founder of Trapital, talks with Nathan about Taylor Swift's masters and the real winners. They discuss how artists are selling back catalogs for millions, the ins and outs of the music industry, and the innovative ways artists are adapting to the changing consumer landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building Massive Businesses in the Music Space
01:43 • 17min
Unconventional Marketing Strategies in the Music Industry
18:39 • 8min
Ownership Perspectives in the Music Industry
26:36 • 10min
The Economics of Music and Books as Annuities
36:59 • 4min
Ownership and Payout Structure in the Music Industry
40:36 • 20min
Exploring the Music Industry and Beyond
01:00:32 • 3min