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010: The Real Economics Behind Taylor Swift’s Masters and Other Lessons From the Music Industry with Dan Runcie

The Nathan Barry Show

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Introduction

This chapter explores the significance of owning creations and leveraging attention to create impact and wealth. Examples of successful individuals like Josh Kaufman and Jay Z are presented, emphasizing the power of monetizing attention. The hosts, Rachel Rogers and Nathan Barry, introduce their podcast 'Billion Dollar Creator' with the aim of teaching creators how to convert attention into tangible wealth.

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