Marketing Against The Grain
The Psychological Trick Every Marketer Needs To Master Communication
May 23, 2024
Join Charles Duhigg, author of "Supercommunicators" and a writer for The New Yorker, as he shares insights on the art of authentic marketing. Duhigg reveals how storytelling can transform communication, making complex ideas relatable. He discusses the Harvard Study showcasing the importance of meaningful connections for well-being. Additionally, learn about mastering active listening and adapting communication styles for deeper engagement. Discover how authenticity can elevate your marketing strategy, creating genuine connections with your audience.
49:35
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Quick takeaways
- Authenticity in communication is key to connecting with audiences on a deeper level.
- Different communication channels require unique rules for effective interaction and clarity.
Deep dives
Authenticity and Communication
Being authentic in communication is crucial as humans are adept at detecting disingenuousness. Avoiding inauthenticity involves being truthful about intentions, even in marketing messages. Meaningful communication is about understanding the audience's unspoken truths and sharing those openly.
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