Marketing Against The Grain The Psychological Trick Every Marketer Needs To Master Communication
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May 23, 2024 
Join Charles Duhigg, author of "Supercommunicators" and a writer for The New Yorker, as he shares insights on the art of authentic marketing. Duhigg reveals how storytelling can transform communication, making complex ideas relatable. He discusses the Harvard Study showcasing the importance of meaningful connections for well-being. Additionally, learn about mastering active listening and adapting communication styles for deeper engagement. Discover how authenticity can elevate your marketing strategy, creating genuine connections with your audience.
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Communication Mismatches
- Charles Duhigg's communication struggles with his wife led him to research communication.
- He realized discussions involve practical, emotional, and social conversations, and mismatches cause misunderstandings.
Cinderella's Conversations
- Stories like Cinderella effectively bundle all three conversation types (practical, emotional, and social).
- This makes stories memorable and helps clearly signal the conversation type, unlike abstract ideas.
Story Selection
- Find stories to illustrate ideas after identifying a key idea from expert interviews.
- Chronologically structure stories, overlaying the idea to explain what's happening in the story.
