Optimal Work Daily - Career, Productivity and Entrepreneurship 1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important
Dec 18, 2024
Margo Aaron critiques the traditional marketing department, arguing it often leads to quick wins at the cost of long-term brand integrity. She emphasizes the necessity of aligning marketing efforts with core values instead of chasing growth blindly. The conversation highlights the importance of collaboration across teams to build meaningful customer relationships. By rethinking marketing strategies, businesses can achieve sustainable success that resonates with their true mission.
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