1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important
Optimal Work Daily - Career, Productivity and Entrepreneurship
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Rethinking Marketing: Beyond the Departmental Blame Game
This chapter critiques the belief that marketing can resolve fundamental business flaws, stressing the importance of a robust product and interdepartmental collaboration. Through metaphors and personal anecdotes, the speaker highlights the need for a strong value proposition as the basis for successful marketing efforts.
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