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2min chapter
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important
Optimal Work Daily - Career, Productivity and Entrepreneurship
Rethinking the Role of Marketing in Business Growth
This chapter discusses the shift from a traditional marketing department to a collaborative growth department composed of members from various teams. It highlights the importance of building customer relationships and delivering consistent value over time, rather than resorting to reactive marketing strategies.
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