Rethinking the Role of Marketing in Business Growth

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Episode 1540:

Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/

Quotes to ponder:

"A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development."

"When chasing growth, it's easy to lose sight of your brand’s true mission and values."

"Success isn’t just about growing faster; it’s about growing better and aligning with what matters most."

Episode references:

Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555

Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

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