Nonprofit Lowdown #338- Power of a Healthy Pipeline with Maria Griffin
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May 19, 2025 Maria Griffin, Chief Advancement Officer at DREAM and fundraising consultant, shares her insights on effective nonprofit strategies. She reveals how to raise over $20M by building a strong team and focusing on meaningful donor connections. Maria discusses the pitfalls of traditional galas versus intimate events that foster genuine engagement. She highlights the importance of aligning communications with fundraising efforts for better results, and how using weekly pipeline meetings can energize team performance. A must-listen for nonprofit leaders!
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Small Events Convert Better
- Large galas are best for stewardship and building donor identity, not necessarily for converting attendees to donors.
- Small, intimate gatherings are more effective for actual donor conversion and meaningful engagement.
Sell Tables, Not Tickets
- Recognize galas are often B2B events with business-driven ticket sales and sponsorships.
- Focus on selling marquee sponsors and $25,000 tables rather than individual tickets to maximize revenue.
Strategic Team Building
- Build your development team based on strategy and funding sources, not just size.
- Align team roles to major sources like individual donors, institutions, and corporations for effective fundraising.
